The authors state that with marketing, schools can take something of value (a product or service) and exchange it for something of value (like voter support or citizen satisfaction). They then present ten steps to effective marketing of schools. (KC)

One of a series of four articles on public relations for independent schools, this article relates how a small school significantly increased its enrollment through a campaign to improve its image and to increase community awareness of the school. (KC)

Presents data collected through a questionnaire from Connecticut public libraries which indicate that libraries that engage in public relations activities show a higher public support as evidenced by a higher budget allocation than libraries which do not engage in public relations activities. The questionnaire is appended. (Author/CWM)

This keynote address from the 1978 convention of the Conference on College Composition and Communication encourages writing teachers to improve communication with the general public, reduce racism and sexism, and improve the quality of their teaching. (DD)

Suggests several public relations gestures that reinforce learning and offer opportunities for parents to become aware of and appreciate the teacher's point of view. (CS)

Marketing strategies for day camps include encouraging camp staff to get involved in organizations involving children, families, and communities; holding camp fairs; offering the use of camp facilities to outside groups; hosting sport leagues and local youth outings; planning community fairs; and otherwise involving the camp in the community. (LP)

Addresses the issue of the history of scholastic journalism. Profiles the Florida Scholastic Press Association, an organization of more than 400 student publications and broadcast programs, dedicated to educating, training, and supporting scholastic journalists and advisers. Describes publicity efforts to recognize such an organization. (PA)

A good strategy for working with external media is essential to the success of student affairs professionals. Examples of practices that lead to effective engagement with the various media are examined. (Author)

When historically black Coppin State College (Maryland) won over the University of South Carolina in the National Collegiate Athletic Association basketball tournament, it was the most significant victory in the history of sports at black colleges. During and since the victory, the college has received substantial public support, and the…

States that the Federal Bureau of Investigation (FBI) had the most successful media relations program of all government agencies from the 1930s to the 1980s. Uses quantitative analysis to show why those media efforts were successful. Identifies themes that typified the verbal component of FBI publicity and the broad spectrum of mass communication…

States that New Zealand's public hospitals, converted into Crown Health Enterprises (CHEs) and required to operate within commercial restraints, were the target of attacks from politicians, medical organizations, community groups, and media. Examines press coverage of two similar CHEs over three months. Shows proactive media relations paid off in…

Describes the theory of image restoration discourse as an approach for understanding corporate crisis situations. States this theory can be used by practitioners to help design messages during crises and by critics or educators to critically evaluate such messages. Describes and illustrates the theory's basic concepts. Offers suggestions for…

Focuses on the challenges and opportunities for international public relations practice. Looks at current United States-Arab relations issues in international crisis communication. Discusses those issues, especially the role of culture and media. Proposes strategies including a case study that teachers can use to help students become effective…

Even during the best economic times, many companies question the value of their college relations program and its place within their human resources function. To achieve positive recruiting outcomes despite limited means, college relations professionals need to know their market, use internal resources, be creative, and make smart decisions. (GCP)

Discusses the skills involved in effective newsletter writing and editing for early childhood professional organizations, child care centers, and schools. Presents 10 tips for effective newsletter production, including defining the newsletter's purpose, designing a clear logo, tapping several resources for editorial assistance, learning computer…