The only form of marketing important to an admissions department, direct marketing, whose principal vehicle is direct mail, is identified as an organized method for sharing and distributing information to prospective students. Target audiences, marketing administration, and effective mailings are discussed. (MLW)

The identify and image of marketing and distributive education (DE) must be reestablished in a concrete manner. Project, price, and place aspects of the programs must be communicated to all relevant publics through promotional activities. To accomplish this goal, marketing and DE teacher-coordinators need only apply the concepts they teach. (CT)

Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)

Considers the root of English teachers'"public relations problem" as really a self-image problem. Proposes an examination of the unique features of English instruction in relation to other disciplines, both for cooperative educational improvement and the enhancement of English instruction as a unique discipline. (RL)

Suggestions are offered for colleges interested in making their publicity pieces adapt to the needs of broadcasters. Eight tips are offered: do not try to cover everything in one spot; tell a story; try to go on location; select the right talent; use time wisely; use humor if appropriate; be seasonal; and learn from professionals. (LC)

With respect to student recruitment, underscores the importance of creativity, presidential commitment, institutional research to investigate the college's image and identify its constituencies, and using the best medium to reach each group. Describes Des Moines Area Community College's use of billboards, public service and television…

Underscores the importance of increasing public understanding and support of the community college mission in the 1980s. Suggests increased public relations efforts, community forums, the use of television advertisements, and efforts to gain the support of state legislators and officials. (AYC)

Writing press releases can help make students aware of the importance of reader orientation, because the same case and the same facts can be used for different audiences with different results. (RL)

Identifies eight competencies needed to implement a school public relations program and reviews some of the basic ideas associated with each competency. (Author)

Describes a public relations program used successfully at a New York City high school. (LD)

Describes a community volunteer program developed at Mt. Hood Community College (Oregon) in which community members are trained as neighborhood representatives to provide information about the school, answer questions, and refer problems and complaints to the appropriate places on campus. (AYC)

Surveys the range of job experiences available to journalism students and suggests how these internship programs could be standardized. Available from Public Relations Review, Communication Research Associates, Inc., 7338 Baltimore Blvd., Suite 101A, College Park, MD 20740; one year, $15.00; two years $27.00; three years $39.00. (JMF)

A small district in New Jersey didn't wait for possible federal or state funds. Instead, it floated a special bond to cure its asbestos problems. (Author)

Practical, firsthand advice to novices in school public relations positions on what to do and not do if a teachers' strike is expected in their districts. (Author/MLF)

The author states that schools have public relations whether they want them or not. He presents a practical ten-point checklist for unPR, a method for undoing or reversing or averting bad public relations. (KC)