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Taylor, Jack P. – Sch Manage, 1970
New Schools are beginning to feature less specialized facilities. Percentages of new buildings containing various specialized areas are provided. (Author/ MLF)
Descriptors: Administrators, Information Dissemination, Mass Media, News Media
Harrison, Charles H. – Nat Sch, 1970
Two situations that would require an administrator or a board member to make critical public relations decisions are posed as problem solving games. (MF)
Descriptors: Administrators, Boards of Education, Curriculum Evaluation, Problem Solving
Pegg, M. A. J. W. – Educ Chem, 1970
Descriptors: Career Opportunities, Communications, Industrial Personnel, Program Descriptions
Marland, Sidney P., Jr. – College and University Journal, 1971
Taken from talk to member representatives of ACPRA attending the Association's National Conference in 1971. (Editor)
Descriptors: Communication Problems, Critical Thinking, Educational Change, Educational Problems
Nation's Schools, 1972
Descriptors: Cooperative Programs, Curriculum, Educational Improvement, Educational Innovation
Stephens, Jo – Mathematics Teaching, 1971
Describes problem areas which confront mathematics educators: how objectives have changed, the need for practical applications, teaching for examinations, changes in content, use of instructional materials, and public relations. (RS)
Descriptors: Curriculum, Elementary School Mathematics, Instruction, Instructional Materials
Peer reviewedWaldron, Helen J. – Special Libraries, 1971
This paper, a lecture to library school students, presents in detail four elements that make a special library special," as background for a discussion of suggested approaches to follow in managing a special library. (Author/AB)
Descriptors: Administration, Interlibrary Loans, Library Collections, Library Education
Audiovisual Instruction, 1971
An outline of the techniques used to make people aware of the success of a unique tutorial program. One chapter of the book Communication Ideas in Action." (LS)
Descriptors: Audiovisual Aids, Compensatory Education, Minority Group Children, Preschool Education
Harte, Houston H. – College and University Journal, 1971
Based on remarks made before the American Association of State Colleges and Universities in San Antonio, Texas, in November 1970. (IR)
Descriptors: Activism, Higher Education, Mass Media, News Media
Volkmann, M. Fredric – CASE Currents, 1983
Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)
Descriptors: Budgeting, Higher Education, Management by Objectives, Needs Assessment
Peer reviewedWallace, Harold R. – Business Education Forum, 1983
Presents suggestions for cooperative program design and promotion to enhance the image of business education. Stresses three principles: (1) you must have something worthwhile to promote; (2) you must build an image of excellence; and (3) the competence and enthusiasm of the teacher are the driving force. (JOW)
Descriptors: Business Education, Cooperative Education, Marketing, Program Design
Peer reviewedYarrington, Roger – Public Relations Review, 1983
Traces the development and implementation of an information program to combat proposed cuts in student financial aid and a more general program to generate overall support for higher education. (Available from Communication Research Associates, Inc., 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc $7.50.) (PD)
Descriptors: Case Studies, Higher Education, Mass Media, Professional Associations
Peer reviewedCarl, L. M. – Journalism Educator, 1982
Argues that the use of brainstorming sessions in a journalism public relations course can help to stimulate creative ideas. (HOD)
Descriptors: Concept Formation, Creativity, Higher Education, Journalism Education
Peer reviewedLandsmann, Leanna – Journal of Reading, 1983
Urges reading teachers to think of themselves as publicists as well as educators and suggests several public relations efforts that teachers can undertake. (AEA)
Descriptors: Elementary Secondary Education, Public Opinion, Public Relations, Public Support
Peer reviewedKing, Kerryn – Public Relations Review, 1982
Predicts that communication skills will be increasingly desirable for corporate executives whose training will require education and industry to cooperate in developing communication-related business courses. Journal available from Communication Research Associates, 7338 Baltimore Blvd., Suite 101A, College Park, MD 20740; sc $7.00. (PD)
Descriptors: Administrator Role, Business Administration Education, Communication Skills, Higher Education


