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Download full textMarek, Michael – Online Submission, 2005
Educators are often hesitant to use techniques of public relations and marketing communication to attempt to alter undesirable understandings of the rationale and processes of education held by external constituencies. This paper shows that contemporary practice in public relations and marketing communication can be conceptualized as an…
Descriptors: Constructivism (Learning), Public Relations, Marketing, Interaction
Academy for Educational Development, 2004
In order to fulfill its mission of middle-grades education reform, the Mid South Middle Start initiative works with schools, organizations, and institutions to improve the social and academic outcomes of students aged 10-14. A vital element of this endeavor is the creation of linkages by the core group of organizational partners with relevant…
Descriptors: School Restructuring, Publicity, Public Relations, Educational Change
Anderson, Pat – Thrust for Education Leadership, 1973
Through student councils, school newsletters, through the rapport between teacher and child, and through peer relationships students are a vital asset in the school public relations effort. (GB)
Descriptors: Leadership, Parent Student Relationship, Public Opinion, Public Relations
College Management, 1974
Discusses a study of the economic impact of the University of Denver on its surrounding community. (PG)
Descriptors: Educational Economics, Financial Support, Higher Education, Public Relations
Burch, Charles H. – College Board Review, 1974
In a bold, imaginative step, Wilson College conducted a media tour, that included 37 television shows, 35 radio programs and 22 newspaper interviews, to serve as a coordinated public relations campaign to help improve enrollments. (Author/PG)
Descriptors: Admission (School), Educational Supply, Enrollment, Higher Education
Peer reviewedHarding, Del – NASSP Bulletin, 1974
Article deals with everything from determining what is news to dealing with the sometimes complex relationships with media representatives. (Editor)
Descriptors: Communication Skills, Mass Media, News Media, Newspapers
Peer reviewedWilson, Roy – NASSP Bulletin, 1974
The NSPRA is dedicated to helping practicing school administrators establish and pursue meaningful programs in public relations. (Editor)
Descriptors: Community Support, Organization, Organizations (Groups), Principals
Honey, John C. – College and University Journal, 1973
Discusses the changing relationships between the federal government and higher education institutions through more interdependence, structural changes in government and higher education, and increased communications. (PG)
Descriptors: Coordination, Educational Cooperation, Government (Administrative Body), Government Role
Steinberg, Charles S. – College and University Journal, 1973
Many of higher education's problems would be reduced if institutions of higher education were more aware of methods used to create a favorable public image. (PG)
Descriptors: Administrator Responsibility, Educational Administration, Higher Education, Institutional Role
Peer reviewedCriscuolo, Nicholas P. – Reading Teacher, 1973
Descriptors: Adult Education, Adult Programs, Elementary Education, Parent Participation
Nation's Schools, 1973
Describes rumor mill,'' sheets on which community members are asked to write rumors they have heard and mail in to the superintendent; a coding system for inventory control of borrowed equipment; the use of a teletype machine in a reading program; and various mini-ideas including telephone cable core furniture, mad money'' given to students on a…
Descriptors: Educational Innovation, Equipment, Identification, News Media
Ohme, Herman – Phi Delta Kappan, 1972
In all fairness, administrators who have implemented innovative" programs should provide candid, down-to-earth descriptions and analyses of these programs to other educators seeking panaceas for educational ills -- only after such programs have been tried and found worthwhile. (EA)
Descriptors: Educational Benefits, Educational Change, Educational Experiments, Educational Innovation
Hoover, Herbert W. – Amer Sch Board J, 1970
A public relations position is argued to be essential for informing the public about school conditions. (MF)
Descriptors: Black Teachers, Boards of Education, Curriculum Development, Information Dissemination
Kidera, Robert A. – College and University Journal, 1972
Descriptors: Community Cooperation, Community Relations, Futures (of Society), Higher Education
Showalter, Stuart W.; Rutt, John H. – College and University Journal, 1972
An aggressive public information program pays off in terms of increased newspaper coverage. (HS)
Descriptors: Higher Education, Information Centers, Information Dissemination, Information Services
