Witty account of problem areas in relations between school administrators and the media, including detailed advice to administrators on how to handle various situations so as to maintain good media ties. (JBM)

Describes five local efforts to bring music education to the attention of the public. They range from the New York State School Music Association's "grass-roots network," which is active in the area of government relations, to the Support Music Network, organized as a defensive and offensive effort for music education. (CS)

Alumni directors across the nation were surveyed for their ideas on reunion planning and promotion, reunion themes, and reunion activities. Some of these ideas include Emory's creative use of student help, Alfred's reunion bulletins, and Notre Dame's group sports events. (MLW)

Argues that teachers and administrators can help improve press coverage of school issues by understanding the role of the press and how journalists do their jobs, and offers guidelines that can help achieve this. (FL)

Ideas for homecoming themes, events, and staffing are provided from a nationwide survey of alumni directors including: theme spirit; choose a team and plan a strategy; think homecoming, but not necessarily football; schedule time out for fun, games, and food; and involve the community. (MLW)

An internal periodical can help inform and motivate college faculty and staff and therefore make them effective ambassadors. This is the most compelling reason for developing a credible internal periodical and a strong internal communication program. (MLW)

Five ideas to turn a college president's inauguration into a positive fund-raising and public relations event are presented: appoint the vice-president of development as committee chairman; choose an appropriate theme; thank those financially responsible for the institution's existence; recognize the need for more time and money; and make the…

Making sure positive information about the schools is promoted within the community is the job of news liaison persons in each school in a successful network that gets balanced news coverage for schools in Virginia. (MD)

Based on their involvement in the Albany County, Wyoming, Elementary Education Fair, the authors offer guidelines that include beginning with a brief proposal describing the education fair, forming a steering committee, organizing the week into special days with one afternoon as a grand finale, and encouraging community participation and…

The world's largest public relations firm brought Humphrey Institute into contact with skilled special events professionals, fund raisers, and promotional strategists, and they didn't have to pay for their services. As pro bono consultants, the firm and the institute have learned to respect each other's needs and different agendas. (MLW)

An Alaska school district administrator explains the reasons for maintaining a public relations program and outlines important areas to consider in communicating with schools in remote villages. (MD)

Reviews requirements and trends in public relations and in personnel development and training with respect to preparing speech communication students for these careers. (PD)

Guidelines are offered to administrators of community colleges concerning relations with members of state legislatures. (GW)

This Annual Report details the activities of the American Institute of Physics in 1975. The Institute placed major emphasis on the expansion of the institute's public-relations and manpower roles. Developments affecting journals and the activities of the Fiscal Branch and Marketing Division are also discussed. (BT)

School systems have long recognized the need for public support and participation, but now many districts are renewing their commitment to strengthen the ties with their communities. To build community support for schools that facilitates student achievement, school boards are developing communication strategies that routinely reach diverse…