Advertising and public relations are complex practices, and it is challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications involving technology. Team teaching is one approach to provide multiple proficiencies. This paper describes how two co-taught courses, Design for…

Grounded in literature stemming from higher education research, this study examines how students evaluate public relations educators by gauging their perceptions of the professors' professional competency, professorial warmth, course difficulty, and industry connectivity. Using an experimental design, students (N = 303) from four U.S. universities…

This article describes an activity in which students will understand, analyze, and apply the principles learned in the RACE process (research, action, communication, and evaluation). Students should have the ability to identify the four-step public relations planning process and ultimately create a public relations plan. This two-week activity is…

This case study describes funding, capital management, and public relations of the University of Houston and its implications for Chinese universities.

Good alumni relations are key to universities and colleges winning support from their graduates. With reference to social capital theory, an important problem in establishing strong alumni relations is how to turn alumni resources, an important university social network, into productive, public, and abundant capital. Based on the established…

A recent (2015) study conducted by the Society of Human Resource Managers concluded that nearly half of US employers, across industries, believe recent college graduates to be lacking in requisite competencies for communication, broadly, and writing, in particular. This paper describes an advanced writing course in public relations that seeks to…

The increasing number of educational services has caused a high competition in this industry. In Indonesia, the number of private universities is the highest compared to state universities and other forms of higher education institutions. Ability to predict factors that are important in providing educational services to achieve student…

Journalism schools are under pressure to look beyond traditional teaching methods to prepare students for the post-Internet, rapidly evolving news landscape. Heutagogy is a net-centric teaching method in which learners are highly autonomous and self-determined. In this article, Participatory Action Research theory was applied within a heutagogical…

The role of state education agencies (SEAs) has shifted significantly from low-profile, compliance activities like managing federal grants to engaging in more complex and politically charged tasks like setting curriculum standards, developing accountability systems, and creating new teacher evaluation systems. The move from compliance-monitoring…

Little scholarly evidence exists about the communication needs of nonprofit community partners and what they think constitutes an ideal service-learning (SL) relationship. This study seeks to fill this gap by identifying SL projects and relationships that best serve nonprofit community partners with communication needs. The researchers conducted a…

The landmark "Brown v. Board of Education" case, in which the U.S. Supreme Court cited psychological evidence in overturning school segregation, is just one example of the powerful and far-reaching impact social science research can have on the world beyond academia. But many researchers still find it challenging to share scientific…

Radiation, radiation detection and radiation protection are topics in physics and its applications which generate a wide interest in the public. This interest is either generated through medical procedures, applications of nuclear energy or nuclear accidents. The technical nature of these topics usually means that they are not well covered in the…

Purpose: The lack of change structures can be seen as an important reason why sustainability continues to suffer a niche existence in most higher education organisations. This is a problem because universities can leverage their teaching, research and operations to advance solutions to climate change, hunger and other Sustainable Development…

This article provides an investigatory overview of the Pentagon's military analyst program, what it is, how it was implemented, and how it constitutes a form of propaganda. A technical analysis of the program is applied using the theoretical framework of the propaganda model first developed by Noam Chomsky and Edward S. Herman. Definitions…

In this article the authors provide an overview of the concept of a digital branch library and the manner in which it can be used to enhance academic library community engagement. As the front door to the branch, the library's Website is key to going beyond service provision toward sustaining relationships with faculty, students, staff, and…