Describes an Illinois school district's successful effort to boost its early education program by reopening an older school and putting all three-to-six year olds into smaller classes under one roof. Success came from careful planning, a close working relationship with community members, smart public relations, and a good product showing strong…

A review of the Department of Education's Secondary Schools Recognition Program shows that exemplary secondary schools often have formed collaborative links with their communities. The five ways schools do this are: recruiting volunteers, aggressive public relations, attracting financial resources, school members volunteering in the community, and…

Although Roosevelt High School (Maryland) boasted an excellent science program and award-winning teachers, colleges in neighboring states were relatively ignorant about the school. In 1985 Roosevelt High's principal, with help from a special committee, developed a distinctive brochure to advertise the school's uniqueness. (MLH)

Seven public relations consultants weigh the pros and cons of seeking national media coverage. Some advantages include reaching a broad audience and coverage that boosts morale and commands respect. What is done with national coverage is more important than the amount. (MLW)

Retired business executives are providing colleges and universities with expertise by consulting in such areas as image strengthening, board revitalization, reviewing program directions, forging business partnerships, improving multicampus institutions' communication and cooperation, systematizing computers, and examining the scope and direction…

Schools need to take responsibility if they want news about positive programs and events in their schools to be covered in the local media. Nine guidelines are provided for schools to follow to develop effective public relations with the press. (MD)

More and more colleges believe they should live for and with their communities, not just in them. Two ways to help bring about mutual understanding and appreciation are identified: establishing two-way communications with targeted groups and leaders, and building public appreciation through projects that meet community needs. (MLW)

Implementing community education programs within the context of the regular school system can enhance communication between the school and the community and increase public support and involvement. (PGD)

A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)

Outlines a 10-point plan for promoting a positive school-community relationship in small school systems. The ten points are: (1) develop public relations policy, (2) do research, (3) correct deficiencies, (4) set goals, (5) promote candor, (6) attend to internal relations, (7) attend to external relations, (8) maintain good media relations, (9)…

Found that, after Argentina, Indonesia, Korea, the Philippines, and Turkey hired U. S. public relations consultants, their news image in the "New York Times" improved in positive coverage and portrayal as more cooperative nations. (PD)

Ways to bring college publications up to the standards of the best magazines are presented. The editors of the CASE top 10 alumni periodicals, along with several professional observers, share their views. (MLW)

"Metamessages," messages about the message, are conveyed by a person's behavior or appearance and by the structure of the organization. Communication can be improved by self-understanding and self-correction through feedback. Tips are given administrators on sending and receiving the intended messages. (MLF)

A survey of 215 parents of students in elementary or secondary schools in Abbotsford, British Columbia, revealed how parents received information about the schools, how they preferred to receive such information, what information dissemination methods they felt were most effective, and the extent to which they wished to be informed. (PGD)

Special projects and strategies must be developed to help institutional advancement. All need to put forth a central message, linked by several themes. Directions to develop a strategic communications plan that works are provided. (MLW)