The University of Miami has established 19 new rules aimed at orienting student-athletes to the campus, preparing them for the pressures of college athletics, and ending incidents of embarrassing athlete behavior. (MSE)

Explains the reasons for changing the name of Henderson County Junior College to Trinity Valley Community College, and the successful education and public relations campaign that accompanied the phased-in name change. (DMM)

Analyzes public relations writing as an activity which is uniquely related to organizational goals and objectives. Provides a basis for theory by linking rhetorical theory and communication management and describes a method for framing public relations writing objectives. Notes that objective statements are useful because, among other things, they…

Describes Durham County (North Carolina) schools' new communications center, which employs a business liaison to coordinate contacts with local businesses and uses sophisticated public relations techniques to lobby for funds. Since 1985, the center has received $300,000, free facilities use, and volunteer support. Reciprocal benefits are…

Describes the Stanly Technical College Library's public relations program which attempts to encourage the use of library and media resources and to promote the college as a major community resource. Highlights library activities, including a photography contest for students and staff, and displays featuring college programs and local history. (DMM)

Uses content analysis of three newspapers to determine favorable and unfavorable mentions of public relations activities. Findings indicate that public relations is equated solely with publicity, and that publicity is generally considered beneficial. (MS)

The Chautauqua Institution communications office guided media coverage of a major campus conference. By careful planning, the public relations office was able to make the most of this campus event. (MLW)

Summarizes major opinion differences between the general public and professional educators uncovered in the April 1987 "Phi Delta Kappan" Gallup Poll. Educators differed regarding biggest problems; improvement progress; community school ratings; the voucher system; organized prayer; parental choice of curricular materials; physical…

Describes how market concepts (e.g., product, promotion, pricing, and place distribution) can be applied to job training and education. Offers a step-by-step explanation of how to analyze markets and plan strategically. (AYC)

Describes some public relations techniques used by businesses which can be adapted by counselors to give them the recognition they deserve and to improve the school's image. (ABB)

Describes a study of the marketing orientations found in two-year colleges and their relationship to enrollment trends within these institutions. Reviews the diversity of marketing approaches employed nationwide. Sees enrollment trends affected by sound marketing management organizations, sensitive marketing intelligence systems, and efficient…

Until computers revolutionized the process of preparing hometown news releases, they were the most tedious job of the college news services. Word processors merge data on individual students with a basic 'shell' story. The computer can generate better, more personalized stories, process standard stories more efficiently, and distribute releases…

Examines how four newspaper characteristics and seven types of news releases related to publications. Concludes that weekly and twice-weekly newspapers print more releases than daily papers and that past events, features, and institutional news releases are almost never printed. (SRT)

Discusses (1) the changes occurring socially, politically, and technologically in America; (2) how these changes are affecting private and public institutions; and (3) the implications of these changes for public relations professionals operating in a democratic society. (JD)

Examines the rhetorical themes through which President Reagan has, relative to his recent predecessors, unified the nation behind his leadership. Discusses how Reagan interweaves familiar American myths, symbols, values, and beliefs so skillfully in his rhetoric that any criticism of him or his policies is initially construed as an attack on the…