The introduction to a series of articles in this issue on school public relations discusses the importance that personal experience plays in public attitudes toward schools (MLF)

A survey is an effective way to measure citizen attitudes. Basic steps to follow in sampling public opinion are offered. (Author/MLF)

One of the best communication tools for principals is the building-level publication. Suggestions for publications and points to consider in developing them are provided. (Author/MLF)

Discusses the importance of a school public relations program and shows how the student newspaper can aid in meeting school public relations objectives. (GW)

The author, a tertiary chemistry teacher, spent a period of six weeks in a research project with an industrial firm. Describes his experience, the benefits and insight he gained from such an exchange. (GA)

Colleges should guard against a solely local focus in public relations, encouraging individuals within the college to participate in state and national professional affairs. Recognition will also come if the college is an active member of the state system and the national higher education enterprise. (Author/RT)

Reports on a comparison of Colorado public relations personnel and newspaper journalists, which focused on demographic characteristics, professional orientation, job satisfaction, and attitude toward professional improvement. (GW)

Both news and public relations people have higher expectations for the skills and ethics of those involved with news media. (KS)

A resignation or announcement of a new college president is one of the most difficult but important to control. There is a lot to lose when inaccurate, incomplete, or speculative information is reported. Some suggestions on how to control the news are provided. (MLW)

If schools are to flourish in our changing society, members of the community need to be encouraged to support their schools. Outlines a public relations program that can be used to improve school-community relationships. (MD)

Presents a small Kansas school district's five-step approach to public relations. Success hinges on coordinating school activities on a master calendar, publishing a monthly newsletter, writing weekly progress reports to board members, telephoning parents, and acknowledging staff and student contributions. An inset furnishes advice about effective…

A study examined the preferences of British teenagers for names of higher education institutions, including the use of terms such as "academy, college, college of higher education, college of arts and sciences, institute, or school," and geographic, religious, royal, or personal names. (MSE)

The media, through the public's perception, can influence local, state, and national educational priorities. This study investigated whether teacher educators are interested in and/or actively involved in public relations efforts. Priority ratings were assigned to 441 responses from schools of education. Results are discussed, and implications are…

Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)

Through an alumni-led effort called Project Search, Haverford College found 72 percent of its 825 missing graduates. The project has paid off in more than renewed alumni ties, with a 20-fold return in the first 3 years of combined annual and capital fund raising. (MLW)