It is pointed out in this discussion of the challenges and difficulties of athletic promotional activities that it is important to realize that improving the overall image of the intercollegiate athletic program should be conducted in a way that is supportive of the total educational and non-educational missions of the institution in which the…

All evidence from all sources--the literature, survey of practitioners and educators, selected educational programs, and the views of abstractors of data for computerized information retrieval--points to the body of public relations knowledge as consisting of all knowledge as it applies to resolving public relations problems and goals. What…

This monograph synthesizes the laws and regulations that form the basis of the right to representation in the court of public opinion by all who would seek to influence public and private decisions. It expresses the framework of human and social values that underlie this constitutional freedom and that give public relations and other management…

The bibliographies cited in this collection deal with substantive issues in mass communication. Entries exclude media as creative forms, technical aspects of production, indexes, and union lists. The 234 entries--all works published since 1924--are arranged according to the following categories: (1) advertising and public relations, (2)…

A review of current literature regarding the state of the art in the conduct of internal communication and public relations audits by public relations practitioners reveals that these two related measurement activities are of considerable importance to the practice of public relations. Public relations audits are concerned with exploratory…

"Breadth of perspective" is a significant concept for definition of public goals, especially in line with the two-way symmetric model of public relations practice. The concept involves four components: (1) awareness that more than one definition, stand, or conclusion is possible and is probably accepted as valid by significant persons or…

A study was conducted to determine how readers regard the accountability of newspapers that employ ombudsmen. Subjects were 393 readers of Kentucky's "Louisville Times" and "Courier Journal." Both papers, the first American papers to hire ombudsmen, publicize the existence of the ombudsman in a daily column, and from 1974 to…

Individual scientists and their professional societies are becoming increasingly involved in public debates over the impact and regulation of technologies. Developments in this area are surveyed and some of the implications are discussed. (DT)

Arguing for a larger concept of graduate education, the author discusses how educators might restore public interest in graduate education, thereby increasing financing. (Editor/PG)

If the findings of educational research are to be more intuitively appealing, readily understood, and widely accepted, educational researchers should give better attention to the reduction of needless methodological complexity and to the improvement of conceptual clarity. (Editor)

The college or university library can offer a great deal to the public relations office: by providing research for speeches and reports, and by handling special visitors, alumni, and distinctive fund raising projects. (Author/PG)

Outside the academic ranks, little is known about advances being made in the field of reading instruction. This guide has been prepared by the International Reading Association to help local councils publicize the work being done in reading and to cultivate public understanding and support of this work. Discussions of newspaper, radio, television,…

This paper discusses Program Management (PM), a decision-making process which uses a diachronic, idea-generating communication mode. Decision making according to a PM model entails obtaining a mandate or authorization, identifying the problem, exploring for knowledge and generating solutions, reviewing proposals and developing resources,…

This document presents twenty-two instruments for the examination of practices in school management by principals. They are an outcome of the Principals 505 Project, which was intended to develop competency standards for the certification of principals based on observed classroom practice. The instruments organize descriptors, which identify…