A study examined public relations education textbooks used in undergraduate courses to determine the extent to which fund raising is covered and the context in which fund raising is discussed. Eight undergraduate public relations textbooks were chosen for content analysis from over 40 texts identified by chairmen of public relations sequences at…

This intent of this publication is to provide a comprehensive list of resources for librarians to use in planning special programs geared for adults in the public library. Resources, as the term is used here, are ready-made program sources including speakers, films, and multimedia presentations. It is noted that the guide is designed to serve as a…

Designed for elementary and secondary school library media personnel, this fact sheet briefly outlines the need for and methods of public relations. The document emphasizes that because library media programs are vulnerable to budget cuts, the need exists to educate those making fiscal decisions on the role of these materials in the curriculum. A…

The author discusses the planning and organizational aspects of publicity, advertising, radio programs, and public appearance that are necessary to provide continuous public and community relations programs for agricultural education. (EA)

Article provided specific examples of one school's public relations program to illustrate the potential effect of consistently positive press coverage over a period of years. (Author/RK)

Describes the responsibilities of the university publicist in arranging a university press conference. (RB)

Compares the community college and other educational institutions and concludes that the community college's main competitors for students are inertia, apathy, fear, doubt, hopelessness, insecurity, poverty, and lack of transportation. If community colleges are to continue to fill their classrooms, they must actively recruit potential students.…

Publicity and media relations are basic operations for many public relations practitioners. Establishing a good relationship with the media and getting positive publicity for the sponsoring organization are essential duties for most public relations professionals. The public relations practitioner needs to know how to prepare media kits; to work…

This paper provides a selected review of the literature pertaining to corporate advocacy (non-product advertising by corporations, addressing political or social issues). More specifically, the paper examines research from the communication, business, public relations, and advertising literature dealing with justifications for the practice of…

Catholic school educators are recognizing the necessity of marketing research for the effective planning of a long-range, proactive recruitment and retention program. A successful plan involves marketing, recruitment and retention, and public relations. Part I of this booklet outlines steps for the initiation of a marketing plan and provides…

An examination of recent cases involving press releases and public relations writers indicates that courts have devised several ways, including the use of guidelines set out by the Ollman (from "Ollman v. Evans") four-factor test, to make the distinction between fact and opinion. The four-factor test helps courts to assess (1) whether…

Meant to be a practical guide for public relations educators and practitioners responsible for anticipating change and helping their organizations adapt, this guide presents 10 predictions and projected demographic data for the year 2000. Also included for each prediction in the guide are implications for public relations practice. The guide…

A pilot study was conducted to address the professional and personal roles male and female public relations students hope to play within 10 years after their graduations and to determine whether any differences were significant enough to warrant more extensive study of this phenomenon. The null hypotheses employed included: (1) there will be no…

This publication offers guidelines on successfully shaping political decisions concerning recreation and parks. It is divided into five sections and intended as a resource manual to be used when political action is called for. The first section deals with the overall structures and interventions which can change park and recreation policy. Section…

This guide is intended to help persons employed in the hotel and catering industry to improve their customer relations skills. The following topics are discussed: the importance of customers and good customer relations in the hospitality industry; what customers want; what employees in hospitality occupations can give customers; and importance of…