This article provides a community relations professional the rationale and background regarding the use of Universal Instructional Design in classrooms. It also provides community relations specialists with a communication plan for educating the public on Universal Instructional Design via a teaching and modeling approach. Results of a recent…

In the nearly two years that the author spent on community-college campuses in California, New York, Illinois, and Colorado, he met hundreds of dedicated but often frustrated teachers and administrators. In this article, the author describes what he experienced in the community colleges, identifies the shortcomings of community colleges, and…

Noting that employers are increasingly demanding that educators modify their teaching methods to reflect trends in the skills necessary for entry-level positions, this paper briefly describes teaching strategies that involve active learning and then explains the benefits students gain by joining the Public Relations Student Society of America…

Public relations practice in Thailand has developed from a primarily persuasive, one-way communication in the 1930s toward a two-way communication in the 1990s, with practitioners making increased use of management and research skills. Public relations education in Thailand began in 1965 at Chulalongkorn University. Currently, public relations…

Public relations may be emerging in the Commonwealth of Independent States (CIS), but the preparedness of public relations professionals in the United States is minimal. In a review of the status of intercultural exchange, three levels were examined in terms of the public relations situations: (1) opportunity for cultures to make contact; (2) the…

Little academic research has examined what public relations actually does for an organization. A study explored definitions of effectiveness in public relations and the value of effective communication. Interviews with 32 practitioners and 10 organization heads revealed numerous definitions of effectiveness, most having to do with achieving…

A study explored the research agenda of "Public Relations Review," the oldest scholarly journal in the public relations field. To provide a descriptive and inferential analysis of the content of the journal from 1985 to 1994, four volumes were selected at random (1985, 1987, 1991, and 1993) and all the articles in them were analyzed.…

The American Association for Higher Education is interested in how computers and online communication technologies can help contribute to the teaching and learning process. There are ways, the organization believes, for professors to incorporate online services into their courses without having to rethink their approaches to teaching. This paper…

Predicated on the idea that many scholars will come into contact with the media during the course of their careers, this guide addresses the "rules of the game" for academics when dealing with the media. The guide demystifies the workings of the press and other media and offers concrete, practical advice on how to work effectively with…

Ethics is of increasing concern to United States colleges and universities, according to a survey of 183 institutions on this issue focusing on two areas--public relations and advertising. A 75% return from 134 institutions disclosed that some 25% offer an ethics course but less than half require one. Overwhelmingly (93%), most respondents…

This book explores strategies for major gift fund raising for colleges, universities, and other nonprofit organizations. Section 1 provides a framework for examining a nonprofit's organizational readiness to conduct major gift solicitation, discusses methods and rationale for suggested staffing and attitudinal shifts, explores the fund raiser's…

Based on searches of over 200 periodicals, this annotated bibliography of books and journal articles presents material related to the knowledge and practice of public relations published in 1992. The annotated bibliography is subdivided into more than 30 different categories ranging from business ethics to writing techniques. The largest…

A study examined the situation of the public relations profession in Spain from the point of view of public relations agencies or consultancies, and of individuals in public relations. Forty-four individuals (of a target population of 100) and 26 public relations agencies or firms (of a target population of 40) responded to questionnaires and…

This guide suggests that public awareness campaigns can be an important part of a community's strategy to fight substance abuse. They can call attention to problems, and they can be a mobilizing force to unite different groups. The numerous public awareness campaigns that other communities use can be models for local efforts. This Action Kit lists…

This edition of the Public Relations Bibliography includes titles, citations, and annotations of literature with 1988 and 1989 publication dates classified under 26 different topics from business responsibility through writing. Selection of the approximately 600 journal articles and books included in the bibliography was guided by a broad…