Discusses how child care center directors can educate target audiences about their centers. Target audiences include prospective customers; current customers; referral sources such as public schools, pediatricians, legislators and licensing personnel, the media, and corporations; colleagues; the general public; and competitors. Suggests delivering…

Reports that many college and university athletics departments are utilizing one of two companies, Fansonly or Total Sports, for their Web site development and maintenance. The companies propose to deliver advertising profits, merchandising revenues, and donations to the university but so far monetary gains have been slight, as the sites face…

Discusses the need for school districts to practice active community relations in order to positively influence information flowing to the community. Addresses performing a communications audit and ways to disseminate information to the public. (EV)

Focuses on four consecutive quarters of the Introduction to Public Relations class at a university, which offers a public relations major for undergraduates and graduates. Sets out to assay the choices that students make, and analyze possible correlations between their decisions and factors such as choice of major, motivation and student…

Presents results of a survey of Association for Communication Administration (ACA) members concerning their awareness and use of the 1995 ACA Definition of the Field of Communication. Finds that 40% of administrators who responded were unaware of the definition. Urges the need to further promote the definition of the field. (NH)

Analyzes the appropriateness of a 3.0 GPA standard for public relations internship eligibility at one university. Seeks to determine at what GPA cutoff faculty can feel confident that the student will gain from the internship without damaging the program's reputation. Finds students with a 2.7 GPA did as well as students with GPAs ranging from 3.0…

Illustrates the operationalization of the conjoint analysis multivariate technique for the study of the public relations function within strategic decision making in a crisis situation. Finds that what the theory describes as the strategic way of handling a crisis is also the way each of the managers who were evaluated would prefer to conduct…

Considers a two-dimensional model of public relations that combines the two-way symmetrical and asymmetrical models. Proposes frame analysis as a strategy important for both public and organizational influence. Employs framing to show how sex education can be promoted more effectively within public schools. Notes that the concept can be employed…

Examines the changing role of the technical communication professional in the rapidly evolving environment of organizational life. Presents five principles that serve as an initial step in laying a foundation for the preparation of technical communicators for the challenges and opportunities awaiting in contemporary organizations and the…

Demonstrates how the British Colonial Office employed public relations strategies as they administered the British colony of Northern Rhodesia before, during, and after World War II. Demonstrates how civil servants in London and colonial officials implemented public relations policies, strategies, and tactics on an ad hoc basis, covering political…

Illustrates one of the earliest American public relations debacles (ending in the dissolution of the Standard Oil Trust in 1911). Presents background on Standard Oil and offers an overview Ida Tarbell's influential "History of the Standard Oil company." Argues that Standard failed to respond to these accounts adequately, reinforcing…

In the latest disclosure about the education department's public relations efforts, the conservative commentator Armstrong Williams acknowledged that he had accepted some $240,000 in federal money for ads on his syndicated television show and for other help in promoting the No Child Left Behind Act in various forums. Williams was a subcontractor…

This article discusses the importance for technology transfer offices of sound media and government relations strategies. It reports the results of a nationwide electronic survey in the USA and interviews with technology transfer managers on how they handle public relations issues in their offices. Strengths and weaknesses of their communication …

The current paper outlines a unique marketing perspective that prevails in some informal education institutions in Israel parallel with "traditional modes of marketing", such as promotion, public relations and the like. Based on a case study research in five community centres, a service development based on active participation of the…

A central mission of the United States Institute of Peace (USIP) is the promotion of international conflict resolution education by assisting and supporting colleges and universities in their efforts at developing and offering programs, courses, and activities that focus on international peace, conflict, and security. Over the years, a number of…