Reports on a study to examine what is being taught in U.S. business schools. Found that public relations is not being taught at most of the major schools, although many universities offer public policy courses which cover some elements important to public relations. For journal availability, see CS 705 902. (PD)

Summarizes efforts to (1) review the undergraduate curricula; (2) design a "model" curriculum for graduate studies; and (3) recommend support courses for public relations students. Reports, among other findings, that a "model" already exists, and elements are shared by top-ranked universities in the field. For journal…

Offers school administrators eight suggestions for increasing the amount and quality of newspaper coverage, including writing a regular newspaper column, discussing educational coverage with the managing editor, inviting education reporters to observe school activities, using the district staff's writing talents, and holding news conferences.…

Three approaches to athletic fund-raising are presented. A booster club at Florida State runs the fund raising campaign. At Georgia Institute of Technology, athletic fund-raising and athletic programing are centered in a single office. The University of Tennessee-Chattanooga's development office handles athletic fund-raising. (MLW)

The "third stage" of corporate development, in which business firms seek ways to serve society, is described. In 1980, corporations became the largest single identifiable source of giving in the United States. (Author/MLW)

A CASE survey on uses of cable television at colleges and universities found that few institutions are taking full advantage of cable TV. A few institutions offer credit courses, but most broadcast sports events or publicize campus events. Illinois State University students produce a nightly half-hour news summary of local and campus events. (MLW)

Discusses the educational needs of urban youth and the role industrial arts teachers can play in improving these youths' lives. Lists agencies and groups of people that should be involved, and public relations programs that industrial arts educators should become involved in. (CT)

Colleges developing a unified marketing system embracing student recruitment, fund-raising, and public relations will encounter some classic bureaucratic problems. Some reorganization or realignment of responsibilities is imperative for a comprehensive marketing effort. Each system has strengths and weaknesses and emphasizes different goals. (MSE)

Although institutional advancement is the area about which new college presidents are the least well informed, it will be one of their most important responsibilities during the 1980s. Two-year colleges and their presidents must build more complete and better advancement programs if the institutions are to prosper. (MSE)

Institutions must be prepared to handle the occasional media crisis. A truthful, authoritative spokesperson can keep a potential crisis from escalating into a media crisis. Attempts to mislead the media only produce antagonistic, disbelieving, suspicious public responses, which take years to counteract. (MSE)

Building a board of trustees with development strength requires attention to three areas: identifying specific development purposes and potential, recruiting trustees with compatible credentials and capabilities, and developing executive leadership. An institution's board of trustees is seen as the single most important constituency for resource…

Explains the news values that journalists use. Shows English teachers and administrators how they can apply this knowledge of news media to improve public relations between the school and the community. (RL)

Before hiring a periodicals editor, colleges need to decide whether they want a skillful messenger or an editor. Characteristics to look for in candidates include intellectual reach and curiosity, a sense of quality, independence and confidence, devotion to good writing, some degree of production experience, and a sense of humor. (MLW)

Presents survey findings from 311 members of the Administrative Management Society about steps their companies have taken to conserve energy and to make employees energy-conscious. More than half of the respondent companies have a formal energy-savings program. (Author/MLF)

Tremendous technological changes (computer-driven editing and typesetting systems) going on in the newspaper industry are seen as affecting university news bureau operations, especially the news release. The University of Nebraska-Lincoln's switch to computer input equipment, which allows direct input of stories into three major Nebraska papers,…