Recent program planning literature involving adult education has attempted to draw upon techniques from marketing management. Most of the literature has, however, not explored the relationship between adult education program decision needs and fundamental marketing concepts. Adult educators and marketing managers are conducting similar daily…

Designed to be a source of programming information, this document summarizes the educational efforts by Wisconsin's sixteen Vocational, Technical, and Adult Education (VTAE) districts to help meet consumer and homemaking education needs of disadvantaged groups. The project supported by each district is described in the following format: project…

Presentations and critiques include these topics: determinants of college decisions; supply and demand in postsecondary education; shortcomings of models and data bases; effects of price and nonprice characteristics; and some methodoligical considerations. Discussion questions include: Is there a middle-income squeeze?; How can nonapplicants be…

In the past two years, Midland College in Texas has lost several of its most qualified vocational instructors to business and industries offering a much higher salary. In an effort to deal with this stiff competition, the college held a meeting with approximately 200 local business owners and managers to outline the college's problems and suggest…

In order to survive projected enrollment decreases and to better serve nontraditional students, community colleges must develop marketing plans that make effective use of five community resources: local school system personnel, business and industry, civic and social service agencies, college personnel, and the local media. In approaching these…

The balancing of salary needs for financial resources requires that university administrators take a careful look at supply and demand factors in the academic marketplace when allocating salary funds to colleges and departments within a university. Quality academic programs can be maintained only if quality faculty members are attracted and…

Based on technical assistance materials prepared for Project ASSERT (Activity to Support the Strengthening of Education through Retired Technicians), this handbook is designed to provide colleges wishing to implement a retiree's volunteer program with guidelines and information. The material is organized into eight major components: determine…

Designed to help public and private agencies organize a successful volunteer program, this guide begins with a discussion of the development of successful management techniques for use in the planning, implementation, and operation of volunteer services. Elements of structuring volunteer objectives, developing agency rationale for volunteer…

A DESCRIPTION OF THE MORE EFFECTIVE SCHOOLS PROGRAM IS PRESENTED. THE PROGRAM PROVIDES EDUCATION FOR 3- OR 4-YEAR-OLD CHILDREN. PREKINDERGARTEN CLASSES SHOULD HAVE 15 CHILDREN, AND OTHER GRADES A MAXIMUM OF 22 CHILDREN. THESE CLASSES SHOULD BE HETEROGENEOUSLY GROUPED, AND INDIVIDUALIZED INSTRUCTION SHOULD BE PROVIDED THROUGH FLEXIBLE GROUPING.…

IN THIS LETTER THE MAYOR OF NEW YORK DISCUSSES THE COMMUNITY SCHOOL SYSTEM RECOMMENDED BY HIS ADVISORY PANEL ON SCHOOL DECENTRALIZATION. HE NOTES THAT INSTEAD OF DECENTRALIZING THE SECONDARY SCHOOLS AT THIS TIME, ADMINISTRATORS MIGHT FOCUS ON THE OPERATION OF COMMUNITY BOARDS FOR THE ELEMENTARY AND INTERMEDIATE SCHOOLS, AND ON THE INVOLVEMENT OF…

THIS IS A REPORT OF A CONFERENCE SPONSORED BY THE OFFICE OF EDUCATION AND ATTENDED BY SPEECH AND HEARING SUPERVISORS IN STATE DEPARTMENTS OF EDUCATION, AS WELL AS SPEECH AND HEARING PROFESSIONALS IN LOCAL SCHOOL PROGRAMS, IN COLLEGE TRAINING PROGRAMS, IN FEDERAL AGENCIES, AND IN NATIONAL PROFESSIONAL ORGANIZATIONS. ADDRESSES AND DISCUSSIONS WERE…

THE MAJOR CHALLENGE NOW FACING VOLUNTARY ORGANIZATIONS, ESPECIALLY IN VIEW OF SUCH COMPETING FEDERAL PROGRAMS AS THE PEACE CORPS AND VISTA, IS TO RECRUIT, TRAIN, AND HOLD A SUFFICIENT NUMBER OF PROMISING VOLUNTEERS, PARTICULARLY AT THE POLICY MAKING LEVEL. SINCE FUTURE VOLUNTEERS WILL COME INCREASINGLY FROM THE RANKS OF THE TECHNICALLY EDUCATED…

This Youth Employment Training program manual is one of three documents developed in a community college project to meet the career and vocational needs of disadvantaged handicapped youth (mainly the learning disabled, the educable mentally handicapped, and the emotionally handicapped). The project, aimed at assisting them to gain and retain…

This paper describes a course of study offered by Bradford College in West Yorkshire, Great Britain, to twenty 16-19 year old students of Asian background who left school alienated from education as a process and school as an institution. The program offers English, prevocational, and vocational courses with the goal of improving the students'…

A survey was made of 203 leaders in vocational education to allow a profile and comparison of leader characteristics, and determination of the extent to which selected characteristics relate to professionalism. Data analysis by several sub-programs showed (1) a mean score on the Professionalism Scale similar to that for other groups (54.58); (2)…