A public relations program for guidance services must be honest, continuous, positive, comprehensive, sensitive to the public's concern, and presented in nontechnical terms. A counselor has professional responsibility to convey his competencies and character of guidance services to the public through a public relations role. The school counselor…

Suggests that institutions spend more for fund raising, publications, alumni and public relations in order to receive larger gifts. Provides guidelines for college advancement program that would be based on institution's future educational needs and would increase the effectiveness of public relations and development offices. (WM)

The Music Educators National Conference (MENC) launched a new public relations plan; membership remained relatively stable; division meetings proved successful; and the Music in Our Schools Week campaign completed its best year ever. (RM)

Suggests ways for educators to increase favorable publicity for their schools. Defines public relations and publicity, identifies newsworthy school activities, and provides a rationale for seeking publicity. Reviews the functions of a publicity coordinator and provides tips on preparing press releases and working with the press. (DMM)

Discusses the importance of teacher award and recognition programs in promoting business education. Describes specific national and regional business awards as well as general awards for which business education teachers could be nominated. (JOW)

The costs of producing an alumni magazine led to the establishment of the Alumni Magazine Consortium by John Hopkins, Rensselaer Polytechnic, Franklin and Marshall College, Worcester Polytechnic, and Hartwick College. A 16-page core of material in the center of each magazine is wrapped with a client school manuscript. (MLW)

Presents a format for designing and running workshops to train personnel employed in positions of high customer contact, focusing on the practice of patron contact skills, i.e., communication with problem patrons. Describes opening exercises, attitude exploration, integration skills and attitudes, stress management, and evaluation. (WAS)

Indicates that consumers place little value on advertisements in nationally circulated magazines and on television as sources of information. Television commercials seem to be valued even less than print advertisements. (FL)

Breakfast meetings between the University of Georgia and National Merit and Achievement Semifinalists are described. The programs included an introduction of the participants, the showing of a videotape depicting opportunities for honors students at the University, and an explanation of the University's experience with the scholarship program.…

Designing a workable marketing plan for career education programs requires needs assessment, goal setting, formulation of strategies, implementation, and evaluation. (SK)

By providing community and university nonprofit organizations with a professional communication product, the production of slide shows by journalism students has given the students an opportunity to experiment with ways to use their basic journalistic skills. (HOD)

Describes the involvement of an advanced public relations practicum from a department of communication in a promotional campaign to improve summer session enrollment. (HOD)

Discusses new directions and patterns of service as the academic library shifts from providing access to sources of information to providing information itself. Services of the University of Rochester Library System are cited as using interpersonal communications and public relations skills to provide resources and technologies. Four references…

The decision whether to publish information concerning a given person in institutional public relations efforts must go well beyond consideration of the information's usefulness in the immediate context. Damage to another's reputation or invasion of privacy is both unethical and costly. (MSE)

Proposes that sound working relationships between community colleges and business/industry are possible. Focuses on the causes of poor relationships, factors in devising training plans, principles for working with corporate representatives, and four benefits of providing training experiences for business and industry. (AYC)