Developments in new communication and media technologies have created new areas of use. In addition to providing users with certain authorities and new opportunities, these technologies have also transformed users into active participants within the system, leading to widespread interest globally. Considering the ongoing scientific and technical revolution, the transfer of desired amounts of knowledge and skills through the global concepts of education has become even more significant at the beginning of the 21st century. The level of education is influenced by teaching strategies and the creative use of new electronic environments in classrooms. In this technological world, it is particularly important for individuals to understand the concepts of modern technology, comprehend their functions, and feel comfortable using them. Due to these and other reasons, the value and importance of technology-related education have been widely recognized. Most technology education programs on a global scale aim to develop skills such as analytical thinking, creativity, problem-solving, teamwork, personal responsibility, initiative, and curiosity. Many leaders have also begun to use these technologies to communicate directly with users. The use of these technologies by leaders within the framework of specific communication strategies in international relations has given rise to new forms of relationships and competitive environments. This article examines the strategies for enhancing the visibility and recognition of individuals or figures at national and international levels through media. By analyzing traditional and digital media channels, public relations methods, social media strategies and brand positioning techniques, the study focuses on the fundamental components of an effective media plan.