Effective utilization of community agents in the marketing process of community colleges is discussed. It is suggested that community-based marketing improves the college's outreach capability and encourages development processes within the community. The various stages of developing community-based processes are explained. (Author/SF)

Describes the first three years of the Robert Wood Johnson Foundation's six-year, $32-million grant program designed to help medical schools increase their production of generalist physicians. Outlines the program's conceptual bases, identifies common approaches to intervention in the 14 participating schools, and explores administrative and…

A university-based degree completion program for adults conducted focus group research to refine market positioning and promotion. Focus groups averaged five current students and recent graduates who reflected, demographically, the current student population. Results gave insight into reasons for selecting the university, aspects of the program…

A study investigated factors encouraging and inhibiting business administration students' participation in study abroad. Subjects were 128 undergraduate and graduate students at a large urban state university. Results indicated personal factors were the strongest encouraging variables, while financial considerations were the most limiting, and a…

In an effort to increase the number of Native American journalists, summer programs at the University of North Dakota and the University of Wisconsin give Native American high school students hands-on, culturally relevant journalism experience. The Native American Journalists Association offers college scholarships in journalism for American…

A study investigated the appropriateness of colleges awarding student aid based on student recruitment objectives as contrasted with traditional need analysis. Subjects were 1,658 prospective students who applied for financial aid at a mid-sized comprehensive university. Results indicate that traditional aid policies are effective in attracting…

Stresses the need for research examining the critical shortage of speech-language pathologists (SLPs) in rural Canada. Results of a survey of 87 speech language pathologists in rural British Columbia and Saskatchewan (Canada) were similar to earlier American studies in that employment practices, employment benefits, lifestyle, and other personal…

Women are enrolling in college in greater numbers than men, but the imbalance is particularly acute at private liberal arts colleges. Administrators are concerned about implications for campus social life, athletic opportunities, and academic programs. Some colleges are trying new strategies to attract men. Critics are concerned about lowered…

Notes that allegations of sexual abuse against early child care providers are serious, but relatively rare. Presents guidelines for preventing sexual abuse in child care and early childhood programs; guidelines include attention to staff selection, training, and supervision, and good parent-staff relations. Also offers advice for dealing with both…

A review of statistics regarding minority representation in higher education (particularly in the foreign language fields) showed little increase in the percentage of minority faculty members or bachelor and doctoral degree recipients since the 1970s. Strategies for increasing minority representation involve mentoring, junior college transfer…

Training for new development officers is discussed in four articles: "Basic Training" (Lindy Keane Carter) for new employees; "Continuing Education" (Scott H. Levine); "Bringing Staff Around" at Harvard (Richard B. Boardman); and "Off to a Good Start" with performance evaluations (John E . Clewis, Janice I.…

Posits that gifted, underachieving, recovering students can help deter others from self-destructive acts, and, therefore, warrant special consideration by admissions offices. Recovering students are often motivated to seek understanding and truth and possess a unique passion for learning. They can be an important asset to the campus community.…

Maintains that it is difficult to recruit and retain male students into vocal music programs. Asserts that if student attitudes are shaped positively in the early grades, it is more likely that male students will continue to participate. Provides five suggestions for recruiting male students at the middle and secondary grade levels. (CFR)

Guidelines are offered and suggestions made for creating a student recruitment video that captures and keeps prospective students' attention. Illustrations are provided from the experiences of colleges, universities, and private schools. Topics, techniques, style, and cost control are discussed. (MSE)

The Meyerhoff Program enhances the success of talented African American science and engineering by focusing on knowledge and skills, motivation and support, monitoring and advising, and academic and social integration. Outcome data show that Meyerhoff students (n=69) achieved GPAs significantly higher than a comparison sample. (Author/SYB)