Discusses the planning and possible effects of marketing efforts. Considers means of retaining current students and recruiting two groups of nonstudents--potential students with no educational interest who need special encouragement and members of the workforce who may have lifelong learning needs and interests. (AYC)

Objective tests and subjective feedback indicate that carefully planned informational telephone calls from faculty to accepted students help attract new students to Curry College. The advising system at Curry supplements admissions efforts to aid acceptees into becoming matriculated freshmen. (Author)

A review of pertinent literature indicates that social movements produce their leaders by transforming and transferring some followers into the roles of leadership. A case study of the recruitment of social movement leaders in Rhodesia supports this hypothesis and illustrates some of the structural factors which condition the process. (EB)

Analyses community-based recruitment techniques initiated by Moraine Valley Community College, Illinois, to stabilize enrollment, expand participation of the under-served, and increase the pool of college attendees. Delineates the eight goals of recruitment and the plan implemented at Moraine Valley. Discusses major activities and results. (CAM)

The role of nonprofit marketing at higher education institutions is examined and its implications for institutional research are also discussed. It is suggested that the institutional researcher can assist with informed decision making during the enrollment and fiscal challenge of the l980s. (Author/SF)

The importance of an effective, comprehensive marketing effort by higher education institutions is discussed in light of anticipated enrollment declines. A new professionalism in market research and techniques is called for and it is suggested that an effective marketing effort will provide primary and secondary benefits that can serve as guides…

Criticizes the efforts of community college instructors to achieve the status of college professors through over-specializing, opposing the open door policy, and emphasizing transfer programs. Asserts that community college teachers should be selected for teaching competence and experience, commitment to community affairs, and belief in the…

Misconceptions regarding the work of college admissions officers and the role of admissions in expanding access to education prompted this review of applied research in college admissions. Focus is on two areas of research and evaluation: college staff visits to schools and college choice decisions made by applicants who were offered admission.…

Experimental programs used in an English university to improve information about engineering courses and careers given to prospective students, to ease problems of transition from secondary to university schooling, and to ensure that students acquire basic professional skills and attitudes for a successful career in industry are described. (JMD)

Describes the programs and students of a magnet high school and some of the educational and social considerations influencing the school. (IRT)

Discusses the recruiting process for paraprofessional catalogers (job description, qualifications, interview) and outlines a training program in copy cataloging techniques. Includes a sample job description, a list of general competencies for entry-level paraprofessional catalogers, and a bibliography of basic tools (general cataloging,…

Research on the growing phenomenon of home schooling is reviewed to address these issues: (1) why parents home school; (2) characteristics of home schoolers; (3) whether home schoolers would make good college students; and (4) how the college or university can reach out to home schoolers effectively. Implications for college marketing are drawn.…

Project 1000, based at Arizona State University, is attempting to recruit, admit, and graduate Latino and other underrepresented minorities in graduate programs around the country. With 1 application, a student may apply without charge to 7 of 80 participating institutions. The program has recruited over 3,000 Latinos, African Americans, Native…

College presidents are offered nine key suggestions for marketing and student recruitment: beginning with vision; defining marketing broadly; creating institutional image; understanding how students make decisions; creating familiarity; competitive positioning; market segmentation; choosing a marketing champion respected by the college community;…

A number of Appalachian initiatives aim to recruit rural doctors. West Virginia's three medical schools require all students to spend time working in rural clinics, where they develop an understanding of and connections to rural communities. In two rural Tennessee counties, East Tennessee State University maintains teaching medical practices…