Discusses some of the ways the role of agronomists in agriculture is changing. Cites a recent study which indicates that there will be fewer graduates going directly into farming and ranching in the near future, and those that do will need to be more highly trained. (TW)

The current difficulty in attracting working class students to expensive, private institutions is made even harder by the rapidly declining numbers of the working class population. Tuition costs, financial aid worries, and the growing competitive college admissions process affect recruitment efforts. (MLW)

As student populations change, so do the students who volunteer for cocurricular activities. The challenges for campus activities organizers include recruiting older students and providing adequate rewards for volunteering. Students can be attracted by emphasizing the job-related aspects of volunteer jobs or offering course credit. (MSE)

Describes how the Houston Community College District used market concepts to increase enrollments and enhance service to the local business community. Reviews results of an employer survey and the use of occupational surveys in developing and implementing new marketing strategies. (AYC)

Provides a rationale for using international applicants for American summer camp positions and summarizes the services of organizations that screen, interview, and orient qualified applicants. Discusses contributions that international staff can make to a camp program with a global perspective and points out staff orientation and other practical…

Examines how school financial policies affect economic incentives and working conditions for teachers and how these policies might serve to make the teaching profession more attractive to new and experienced teachers. Particular consideration is given to the California public school system. (DR)

Research was conducted concerning the following questions: Are there significant differences in the quality and type of recruitment materials sent to prospective undergraduates and graduates in these three program areas? Are there differences in the numbers of males, females, older, and nontraditional students represented in the recruitment…

A variety of uses of College Level Examination Program (CLEP) tests has emerged, including rewarding high school seniors for competence in English and excellence in other subjects, college and university community outreach and public relations, encouraging college aspirations, student recruitment, and integration with freshman orientation. (MSE)

A model illustrating the relationship between institutional goals, student goals, and the role of the academic advisor is presented. (Author)

Sees corporate sector students as a major potential market for colleges, while warning of recruitment and retention difficulties. Recommends that educators analyze the nature of their market, what they are marketing, the degree to which administrative systems and policies support retention, and activities for strengthening support systems for…

Academic and student services officers from the largest 61 state university users of American College Testing (ACT) data systems were surveyed. The study revealed a high degree of role ambiguity and organizational resistance to enrollment management strategies. A need for clarity and coordination in organizational performance is demonstrated.…

Alternative standards for admission into teacher education programs should be considered for Blacks and other minorities who are sometimes unable to gain admission to teacher education programs because of inadequate entrance examination scores. Various alternative standards are described. (JMK)

Discusses the development of advertising and publicity strategies and policy for student recruitment purposes at a college of education in the United Kingdom between 1972 and 1982. Covers changes in staff attitudes, selection of media, organization of administration, and cost factors. (PGD)

Important steps in the computing administrator selection process are outlined, including: reviewing the administrative computing organization, determining a search methodology, selecting a search or screening committee, narrowing the candidate pool, scheduling interviews and evaluating candidates, and conducting negotiations. (MSE)

Comprehensive reform in the ways teachers are recruited, trained, evaluated, and rewarded is required if the status of the teaching profession and the present quality of education is to be improved. A new career structure, simplification of certification, and reconceptualization of the teaching role are possible remedies. (KH)