Most successful yield strategies use a series of messages specifically designed to meet the informational and emotional needs of students in the final decision-making stages. Techniques to try include: brochures, videotapes, handwritten postscripts, posters, and phone campaigns. (MLW)

This article examines the effect of the Pre-Professional Skills Test (P-PST) and the Examination for the Certification of Teachers in Texas (ExCET) on Hispanics and Blacks and the tests' implications for the future pool of minorities in preservice teacher education programs and in the teaching force. (JL)

The military is drawing a large share of minority students by offering recruits training, further education, and decent pay. It is less advisable for academia to compete with the military for students than to see military personnel as potential students. (MLW)

Reviews the literature on enrollment management in private and public institutions. Offers a case study of enrollment management processes and structures at Orange Coast College in California, including an evaluation of the success of the college's efforts. (DMM)

The use of tests or grade point averages as the sole criterion for teacher certification or entrance into teacher education programs raises many concerns, especially about the future of minorities as teachers. This thesis is discussed and some alternatives to such standards are suggested. (JL)

Reports results of a survey of library schools which examined the process of faculty recruitment, primarily focusing on the use of personal contacts, conferences, and publications. The study also explored relationships between such factors as teaching area, rank, sex, and race, and the recruitment process. (CLB)

Current challenges to the nursing profession are examined, including changing health needs, health care providers and the cost and quality of their services, the recruitment, retention, and regulation of nurses, and competition. Implications for nursing and parallels with pharmacy are discussed. (MSE)

Consists of six articles on marketing agricultural education. Topics include (1) being consumer conscious, (2) cooperating with agribusiness, (3) preparing students for postsecondary education, (4) allowing concurrent enrollments, (5) saving the failing agricultural program, and (6) refocusing the curriculum toward agrimarketing. (CH)

In the context of Australia's efforts to recruit students from other countries for its higher education institutions, the educational attitudes and expectations of Hong Kong students and the ways in which Australian institutions can meet their needs are discussed. (MSE)

The growth in numbers of master's degrees in business administration is examined through data on sex, entry level employment patterns, and employer sponsorship. Reasons for differences in trends in the several variables are considered, and implications for development of the MBA market are discussed. (Author/MSE)

The likely consequences of different educational policies affecting teacher supply and demand are examined in relation to the predicted teacher shortage. Includes a table describing 23 policies and practices of schools that attract qualified teachers. (MD)

Describes a study of the mainstreaming of adult students conducted by the College Board, presenting hypotheses regarding enrollment rates and patterns. Reviews reasons community colleges still concentrate on the declining college-age student market; and reasons for enrollment declines among adult learners. Offers examples of responsive approaches…

In June 1979, the Swedish government appointed a commission to examine the total training requirements for Swedish personnel in contact with developing countries. Selected parts of the commission's report are discussed including recruitment for service in developing countries, long-term education, and adjustment problems experienced by Swedes in…

A survey of 220 nursing school deans and 749 seniors revealed that most schools do not lack qualified applicants or have enrollment problems. Most admit second degree students, and some have programs for them. Most do special recruiting from racial and ethnic groups and inner-city or rural areas. (MSE)

The University of Illinois's program to recruit and retain minority students is described and discussed, focusing on the effect of granting delays in program completion and the increase in rates of on-time and delayed graduation. (MSE)