The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

Four specific topics in teacher education are addressed. The first of these is the control of teacher education, policy formation, and governance. These administrative issues are considered in the light of the complex interaction between interest groups, the power of state and local control of education, and professional organizations. The second…

As a result of the recent increase in foreign student enrollment and concomitant decrease in American student enrollment at the University of California at Los Angeles (UCLA), a study was undertaken to learn the nature of the change and how it should affect the nature of admissions policies, student services, and programs of study in the Graduate…

Results of the 1981-82 recruiting trends survey conducted by Placement Services at Michigan State University are summarized. A cross-section of 428 businesses, industries, government agencies, and educational institutions were surveyed to determine trends in hiring new college graduates, expected starting salaries, campus recruiting activities,…

An important support area for any summer migrant program is recruitment. Recruiters must be able to meet people comfortably, know and practice good human relations, and interpret the school's program and philosophy. After informing migrants of their purposes and program, recruiters must develop a relationship with the migrants. How recruiters and…

A questionnaire survey of 119 U.S. and Canadian institutions with approved or recommended programs in educational administration examined which possible program elements are being utilized and which are not, how programs seek preservice and inservice clients, and how women and minority groups are involved in the programs. The survey sample…

Divided into four major sections, this collection of articles addresses the sharing of services in California by school districts or by districts and other agencies. The section on advertising and recruitment makes a case for districts to share in the purchase of employment ads or in the hiring of a recruiter. A reprint of an article about a…

This report offers an overview of the educational system in Norway and of the selection and training of headteachers in the elementary and secondary schools. Compulsory education lasts for 9 years (for students from 7-16 years of age) and is provided by the basic school, the grunnskolen. All pupils follow almost the same timetable throughout the…

This five-part report describes a project to build community awareness of adult basic education (ABE) programs and their benefits in the Hawkeye Institute of Technology (HIT) service area. Part I reveals that the project's primary goal was to direct innovative recruitment activities toward undereducated adults in nine Iowa communities. It explains…

This report contains the field plan and implementation procedures which were utilized for the observational/focused ethnographic component of Head Start's Child and Family Mental Health (CFMH) Evaluation Project. The introductory section of the document provides the reader with an overview of the Head Start program, its mental health goals, the…

A survey of preservice and inservice teachers in ten southeastern states was conducted to identify perceptions of teaching as a career opportunity. Differences in perceptions were calculated on the basis of sex, race, and grade level certification. Discriminating factors associated with preservice and inservice teachers were categorized on the…

To apply promotional techniques and measure the impact and response on target adult basic education (ABE) enrollment, a project focused on (1) increasing awareness of adult education programs, (2) successful recruitment techniques; and (3) development of professional relationships with referral agencies. Activities included development of a slide…

To help improve private schools' recruitment of minority students, this handbook discusses where and how to begin, recruitment strategies, applicant assessment, and the need for in-school support systems for minority students. The authors stress that each school should begin by analyzing its own objectives, attitudes, and admission program.…

To strengthen private elementary and secondary schools' recruitment and education of international students, this handbook offers guidelines for solving potential problems involved in recruiting, admitting, teaching, and providing services for international students. Its first chapter defines international students as those whose cultural…

In the city of Saskatoon (Saskatchewan), parents and students have a unique opportunity to choose between nondenominational public schools and publicly supported Roman Catholic schools, with no penalties or fees attached to either choice. The research described was carried out principally through face-to-face interviews with the officials of both…