Results of a task force review of the student flow model at Mount Royal College (Alberta, Canada) are presented. Issues and recommendations are considered for: (1) pre-admission; (2) admission, academic advising, registration, and orientation; (3) instruction/academic support; and (4) post-graduation. Goals include: provide accurate information to…

Sources of supply of teachers relevant to District of Columbia Public Schools (DCPS) are discussed in this monograph. Subgroups traditionally available for recruitment into teaching include: (1) newly trained teachers; (2) migrating teachers; (3) re-entry teachers; (4) non-education majors; and (5) second-career professionals. The subgroups which…

The purpose of these guidelines is to highlight proper and beneficial uses of College Board test scores and related data and to caution against uses that are inappropriate. The guidelines describe the College Board's responsibilities and those of users of the test scores. Other topics addressed include: use of test scores in counseling, recruiting…

The Urban Community Colleges Transfer Opportunities Program (UCCTOP) was initiated in 1983 to stimulate the transfer of minority students from community colleges to universities. Collecting data on the effects of the UCCTOP activities proved to be one of the most difficult aspects of the project as community colleges typically do not have reliable…

This combination workshop guide and course description is intended to equip persons belonging to nonprofit volunteer organizations with the skills required to develop an action plan for identifying community resources and mastering effective methods of obtaining support for volunteer programs. The training emphasizes that 80 percent of…

An image assessment study was conducted by a young, rapidly growing, public university to provide accurate and timely direction for student recruitment and communications activities. The study consisted of opinion and attitude surveys mailed to 4,500 current students and 22,000 alumni. The survey explored student and alumni satisfaction with…

This report presents the findings of a study group that is in the process of identifying and gathering information about currently operational programs designed to recruit minority persons to careers in education and retain students in teacher preparation programs. Descriptions of 45 promising programs are organized under four cluster headings:…

This publication provides a comprehensive list of strategies from which vocational educators can choose when designing a recruitment campaign. The strategies are aimed at increasing the participation of females and males in Ohio's vocational programs. They offer suggestions for (1) involving elementary and middle schools, high schools, parents,…

The theory that a trajectory of adult student participation exists in college was tested in a multi-institution setting. The theory posits that the typical flow would begin with noncredit enrollment and culminate in matriculation. The study was conducted at a suburban community education center serving as the host site for credit courses from a…

The identification, encouragement, and recruitment of teachers is a professional responsibility that must be faced today. The field of industrial arts holds no external attractors; the job of teacher recruitment rests on the shoulders of teachers, supervisors, and teacher educators. Teachers have attitudes that fail to support any process that…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

A study investigated the reasons why some agricultural education degree recipients choose not to teach, some vocational agriculture teachers leave the profession, and some vocational agriculture teachers stay in teaching. The sample included all agricultural education majors graduating from Oregon State University (OSU) from 1971 to 1982. Data…

Opportunities for Rochester Institute of Technology (RIT) to offer new academic offerings for human services managers were assessed. A questionnaire was completed by 174 top-level human services executives located in six upstate New York cities. Additional data were obtained from 12 group interviews that were held with 66 management and line…

A continuing and increasing demand for collegiate business education programs seems to be indicated by employment needs of the business sector. During a time of obvious increased need, enrollments in teacher education are suffering one of their sharpest declines in history. A National Association for Business Teacher Education (NABTE) survey on…

A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either to traditional students or to new segments of the…