Noting the relatively constant percentage of minority students enrolling in medical schools since 1974, this paper urges academic medical centers to actively participate in the campaign by the Association of American Medical Colleges to double the number of underrepresented minority matriculants by the year 2000. Recommended strategies include…

Four case studies of failed efforts to increase diversity on college campuses are explored. Examples demonstrate the need to gain commitment of faculty and staff, the need for administrative leadership to take risks, the need to find constructive ways to resolve differences, and the need to anticipate consequences of minority recruitment policies.…

Delineates specific steps necessary to successfully recruit and retain American Indians in counselor training programs, proposes a curriculum for training counselors to effectively provide services to American Indians with disabilities, and discusses the responsibility of counselor educators to concern themselves with the "job placement" of their…

College and university marketing departments should use the technique of positioning to increase enrollments. The triangular approach to positioning uses close scrutiny of the student profile, the benefits marketing courses offer, and the competition the department faces within and outside the business school. The technique can also be used by…

This response to a previous article considers future trends in special education in urban and correctional settings. Discussion focuses on necessary components of such special education programs and critical issues related to the recruitment, training, and retention of sufficient numbers of qualified teachers (particularly minorities) to provide…

Effective evaluation of college student recruitment and retention programs is critical to any enrollment management strategy as a strategic tool and a policymaking tool. Meaningful evaluation is based on setting clear goals, asking the right questions, and establishing a context for interpretation of results. (Author/MSE)

Channeling the energy of volunteer boards of parents and community members can produce unexpected dividends. At Alma College (Michigan), a parent board raises $250,000 annually and helps recruit new students. A formal and communicative relationship between advisory board and governing board is essential for effective operation. (Author/MSE)

Two summer programs developed at Millersville University (Pennsylvania) are described: the Governor's School for Teaching, which seeks to attract outstanding high school students into teaching and acquaint them with instructional practices; and Improving Materials and Programs for the Academically and Creatively Talented (IMPACT), which promotes…

Conducted telephone survey of 21 organizations which had hired Central Michigan University business graduates. Findings were contrary to trend in literature of renewed interest in recruiting liberal arts undergraduates. Found that recruiters had intensified recruiting of business graduates. Recruiters were interested in number of student…

Describes DeVry Institute of Technology, educational institution whose mission is to help students prepare for careers in high-technology industries, and its attempts to keep pace with rapidly changing technology. Discusses multifaceted, ever-evolving, curriculum development process which relies on decentralized approach and continual involvement…

Difficulties accompanying large-scale field tests of a health promotion program in middle schools are reviewed, focusing on Healthy for Life, a health promotion research project that recruited 22 schools. The practical lessons and strategies of program recruitment and implementation are useful for anyone planning school-based programs or research.…

A survey of 736 college students investigated satisfaction with a university's business education program, with attention to ratings of services and educational quality, and their relationship to students' global satisfaction, willingness to recommend the institution, and satisfaction with educational value received. Results suggest institutions…

Examines two studies (n=18, n=103) of high school students' approaches to college choice, using a "brand elimination" approach to consumer decision making and analyzing each stage of the student decision process. A salient finding was that different sources of information are important to the student at different stages of college selection. (MSE)

Examines the experiences of three leading science and engineering institutions (Massachusetts Institute of Technology, California Institute of Technology, Georgia Institute of Technology) in recruiting and retaining African American students, noting the recruitment, financial aid, and retention strategies that produce favorable results and others…

Discusses a (British) longitudinal study that examined the reasons and motives of 16-year-olds choosing among colleges and school sixth forms in one local area. Although students initially base choices on "predispositions" and work within social/cultural frames of reference, they also rely on marketing information to justify choices. (38…