A study was conducted by Daytona Beach Community College's (DBCC's) Mid-Florida Research and Business Center to determine the market for the educational services which fall within the mission of DBCC, to identify target populations within that market, to explore educational needs and perceived desires, and to examine community opinions of DBCC and…

In 1983, New Jersey's governor, Tom Keane, proposed the Alternative Path to Certification as a means to alleviate the state's growing teacher shortage. At least 12 other states are now using similar plans to recruit teachers possessing liberal arts bachelor's degrees who have passed a standardized test and completed successfully a one-year…

The important role played by trustees of seminaries and the recruitment of these leaders are considered. The serious financial problems facing the board of directors has focused attention on the role and scope of seminary trusteeship. Leadership is needed by trustees to address issues of declining enrollments, curricula that address theological…

Recommendations for marketing policies, goals, objectives, and activities are presented in this report as proposed by Brookdale Community College's (BCC's) marketing committee. First, introductory material clarifies the marketing orientation and philosophical platform of the college. Next, the recommendations are presented in four categories: (1)…

The central issues and processes of recruiting and retaining college faculty are examined in the context of managing human resources and the principles of fair employment. Although attention is focused on the needs of department or division heads, the analysis may be helpful to administrations with responsibility for recruiting faculty. The…

The computerized Identification-Placement-Tracking-System (IPTS) was developed at the University of California, Los Angeles, Educational Opportunity Center (EOC) as a remedy to problems in interschool coordination. As the IPTS currently functions, the EOC students select up to three colleges of interest for future matriculation. The schools are…

This handbook was designed to offer a low-cost, local, and practical approach to working with re-entry women college students. It is intended for use by staff in small colleges (under 1,000 students) where women's centers and on-campus child care are rare and where the needs of re-entry students have not been adequately addressed. The information…

Recruiting and retaining qualified, competent teachers is an ongoing problem for small school administrators. The reasons for high turnover are numerous and complex, e.g., preservice preparation is presently more suitable for large, metropolitan schools than for small, rural schools; career orientations fail to recognize that experience in small…

A round table discussion among community college presidents and humanities faculty on how to encourage adults to enroll in humanities courses resulted in eleven recommendations. These included experimentation in how to access community interests in humanities courses, the integration of humanities with occupational training to help people deal…

Presented are several of the techniques that have been used as part of a comprehensive market research program at Carleton College (Northfield, Minnesota). The basic focus is on regional segments in Carleton's applicant pool. Carleton's position in the market is examined in relation to selected types of schools with which it competes for…

In 1973 The Board of Regents of The University of Wisconsin system created the Guest Student Program. In effect, the program opened the doors of the University to all Wisconsin residents aged 62 and over. There were 52 men and 47 women in the final sample, with a mean age of 74.89. The following types of interventions were initiated to aid Guest…

This paper discusses to what extent during the past eight to ten years the student bodies of accredited library schools have changed from the predominantly white demographic characteristic. Its principal focus is upon the financial, educational, psychosocial, and cultural barriers involved in higher education for Black, Mexican, Native, and Asian…

Four specific problems associated with ineffective and expensive joining-up which are examined in the article are: (1) mismatched expectations; (2) stifling creativity and challenge; (3) lack of managerial awareness and sensitivity to joining-up issues; and (4) using inappropriate or incomplete screening criteria. Solutions are suggested; a table…