This paper discusses findings from the first two years of a 6-year longitudinal study related to the recruitment, training, and retention of quality students into teaching. The paper highlights the importance of developing "adequate indicators" to guage our conceptions of quality and provides selected, standardized instrument data from the study's…

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

An effective recruiting program is one that locates the best candidate available, makes an acceptable job offer, and retains the new employee for at least eight years. Successful recruiting results from a department chair's commitment to a people-oriented administration. By being aware of the career paths of faculty members, the chair can…

This study was conducted to develop a means for implementing proven recruitment strategies to attract and retain students in postsecondary vocational programs in Florida. In order to achieve this purpose, the following objectives were set: (1) to identify methods to overcome the most significant barriers to student retention identified by…

A compilation of the best articles from "CASE Currents" on involving volunteers in institutional advancement programs is presented. Overall topics include: management of volunteers, working with trustees (volunteers at the top), benefits of participation for volunteers, and involving volunteers in fund raising, public relations, student…

Components of an art program that was developed with federal funding are outlined. The model contains information on the grant proposal, including the rationale for funding, implementation strategies, activity timetable, qualifications of key personnel, activity objectives and performance measures, intitutional goals, activity milestones, and…

The following articles are presented: (1) "Introduction"--background regarding the Catholic Church's response to the educational needs of the Hispanic population (Paul J. Gallagher); (2) "Hispanics and the Neylan Colleges: The Potential and the Challenge" (Jane Forni); (3) "Minority Recruitment: Good Sense, Not Good…

Many studies have pointed out the increasing intellectual sophistication and skill levels government work will require and the resulting need for bright, capable employees to enter the federal service. In this environment, the federal government must ensure that it is in a competitive position to get its fair share of talented graduates.…

The Marshall University Search Committee on Recruitment of Excellent Students (SCORES) program, is intended to encourage good students in West Virginia to attend college and to encourage them to choose Marshall University. SCORES is an annual recognition of academic excellence among high school sophomores, juniors, and seniors. High school…

This report presents information on activities conducted at Highland Park Community College (HPCC) under a Ford Foundation Urban Community College Transfer Opportunities Program grant. Introductory material outlines some impacts of the grant program in terms of increased recruitment of HPCC students and the signing of articulation agreements. It…

A description is given of a cooperative teacher education program offered by Peabody College of Vanderbilt University and Fisk University, a historically black institution. The program is designed for minority students who wish to be certified in elementary and special education. These students spend their junior year and the first semester of…

Information on job market trends for 1987-1988 college graduates is presented in narrative summaries and statistical tables. Attention is directed to trends in hiring, expected starting salaries, campus recruiting activities, and other related topics, based on a survey of a cross-section of 1,019 employers from business, industry, government, and…

In 1985, in response to a sharp decline in student enrollment in vocational programs, especially in forestry and drafting technologies, Chemeketa Community College (CCC) (Oregon) adopted a carefully targeted marketing technique involving the use of a sales representative to approach prospective students directly. A temporary part-time position of…

This report presents an overview of teacher supply and demand in the state of Maryland. Section I provides a description of the national debate about teacher shortages and raises the question of where imbalances in the supply and demand for teachers exist and how they may be rectified. In section II, the general purposes of the study are presented…

Strategies used by small liberal arts colleges to maintain adequate enrollment levels were assessed, with attention to colleges that were classified as private liberal arts II colleges by the Carnegie Commission. The baccalaureate degree was the highest degree offered by the colleges in programs in the arts and sciences and in teacher preparation.…