As the shrinking pool of applicants forces colleges to adapt new approaches to recruiting, media campaigns are emerging as an effective way to send key messages to target audiences. Media relations can lend credibility (news coverage is considered more credible than advertising); save money; reach targeted areas; and communicate key themes. (MLW)

Redirection of resources is an effective means of replying to institutional decline and managing conditions for growth. Ohio Wesleyan University used admissions spending and emphasis to increase student revenue, build reserves, and achieve specific objectives. Successful gift solicitation and issuance of debt can provide funds for other goals.…

Designing publications to recruit graduate students is a far different task from designing materials for undergraduates. Syracuse University has found three principles helpful: relying on the expertise of the institution's academic units; providing useful information, not a sales pitch; and using desktop publishing to produce targeted…

Defining the college or university in terms of a shared vision of what distinguishes it from others can help unite constituencies and build a more effective student recruitment campaign. During declining enrollments, such unity of purpose can be crucial to institutional survival. (Author/MSE)

Offers guidance on the development of international faculty exchange programs at community colleges, examining prerequisites to exchanges; type of exchange agreements; recruiting, screening, and selecting participants; visas and health insurance; predeparture and return briefings; communicating with incoming exchange faculty; postexchange…

Includes reprints of four articles published in "Library Journal" from 1894-1963: (1) "The Distinctive Value of Books" (Lester Asheim); (2) "The Changing Role of the University Library" (Ralph E. Ellsworth); (3) "It Is a Mistake to Recruit Men" (Ralph Munn); and (4) "Is It Best for Libraries to Buy…

Describes affirmative action practices of federal agencies in hiring Hispanic Americans. College recruiting programs hire Hispanic college students during the summers, providing them with a good chance of being hired full-time following graduation. However, there is still a shortage of Hispanic staff members in the middle and upper ranks of…

Presents support for evidence that there has been a critical decline in the number of available counselor educators while there has been an increasing demand. Sees this situation as potentially leading to a serious dilemma for the profession. Explores historical perspectives, present concerns, and potential solutions to this growing problem.…

Investigates the impact technology is having on career counselors by examining not only the career center but also its constituencies: students, administrators, and recruiters. Focuses on what recruiters are saying and on students' perspectives. (MKA)

Many colleges have summer academic programs for high school students; some design special courses, while others admit the students to regular college courses. Some target gifted students. While participation in the programs, which are easy to get into, does not assure later entry to the institution, many parents have that expectation. The programs…

College summer basketball camps and tournaments have become crucial to elite high school players wanting to showcase their talents to obtain college scholarships or gain attention of professional basketball scouts. Critics of the camp system feel it contributes to a "sick" culture in college basketball that devalues education and emphasizes money,…

Reviews the teacher shortage in urban schools nationally and describes the paraprofessional/emergency certified teachers provisions of the Pathways to Teaching Careers Program and the sites in which it has been implemented. An evaluation has indicated that paraprofessionals and emergency certified teachers working in urban schools are an excellent…

Discusses the emerging leadership qualities needed to establish and administer programs to recruit and prepare teachers of color. The discussion is derived from experience with the Pathways to Teaching Careers initiative funded by the DeWitt Wallace-Reader's Digest Fund. The importance of linking efforts by educational leaders is stressed. (SLD)

Offers suggestions for child care centers to develop a multiracial staff and attract children from all racial and religious groups. Focuses on strategies for broadening the appeal of the center to a diverse population, locating resources for hiring a diverse staff, and tips for retaining a diverse staff. (KB)

Reflects on the personal experiences and research that lead to the idea of recruiting avocation teachers in Jewish supplementary schools. Raises provocative questions about the possibilities and limitations of avocational teachers as a vehicle for improving the quality of these schools. (DSK)