Use of market research to enhance college admissions publications is discussed. The role of marketing in recruitment materials is examined, sources of market research on and off campus are noted, suggestions for conducting original research are offered, and applications of research to preparation and evaluation of recruitment materials are…

Relates how one national student press organization gives an annual award to high school publication staffs who actively combat racism. Describes the wide variety of entries and emphasizes that nurturing positive cultural learning experiences is the goal of the award. (NKA)

Programs in Missouri, Arizona, Kentucky, New Jersey, and Colorado provide examples of ways to encourage females to pursue training for nontraditional occupations. Approaches include stressing enrollment in math and science, human relations training centered on equity issues, hands-on exposure to high technology, and a video/satellite…

Outlines the teacher training program developed by the the U.S. Air Force Academy. Focuses on effective teaching methods that maintain the sharp quality of instruction needed to offset any confounding effects resulting from the frequent turnover in the engineering faculty, which is comprised almost entirely of active-duty Air Force officers on…

Describes difficulties in locating and recruiting Indian students living off reservations and lack of information about financial aid among urban Indians. Discusses problems related to proving eligibility for financial assistance. Reviews efforts to improve educational access for urban Indians. (DMM)

Describes the work of the Indian Nations at Risk Task Force and a growing awareness of education's role in Native American society. Highlights successes of the Minnesota Indian Scholarship Program, expansion in Indian higher education enrollments, and the formation of tribally controlled colleges. Underscores the need for Indian leadership. (DMM)

Discusses the growing trend for military retirees to become teachers. Such retirees (particularly officers) possess education, training, and experience that translate well into the classroom. Training is available to prepare them for teaching, and federal legislation is being considered to facilitate military second careers in education. (SM)

One challenge faced by colleges and universities is fluctuation in traditional enrollment pools. Qualified applicants with learning disabilities represent a potential resource. Professional guidelines regarding admission practices and applicants with disabilities are available but underused. The profession can develop and validate common admission…

Describes the nursing program at Salish Kootenai College, focusing on recruitment, retention, individual curriculum plans, remedial/refresher courses in math and science, staffing, clinical practica, student responses, and funding. (DMM)

Discusses five issues related to the Georgia Centenarian Study: recruitment of centenarians, birth cohort effects, the changing age structure of the population, religion, and cognition and survival. Concludes that Georgia Centenarian Study provides critically needed baseline data so characteristics of centenarians of the twenty-first century can…

The University of North Dakota's (UND) Indians into Psychology Doctoral Education program seeks to identify and recruit promising American Indian students into the field of psychology and to provide culturally appropriate training to all UND students. The staff, including three American Indian psychologists, provide a culturally sensitive program…

Carter reviews changes in the workplace and in campus recruitment procedures that affect student job placement and describes the University of Missouri's job development program (cooperative education, internships, part-time work, work study, service learning, and volunteering). Franta expands on service learning's effect on career development.…

Discusses the lack of minorities in the library profession and suggests steps to help increase the number of minorities in higher education and librarianship, in the areas of hiring practices, monetary incentives, recruitment, and academic and social environment. A sidebar reports statistics on degrees awarded and students enrolled in library and…

Describes a basic literacy program developed by the Spanish Women's Institute to lower the number of illiterate women in Spain and encourage women lacking basic educational skills to participate in the existing educational system. Explains the program's "New Approach" teaching materials, which teach women to read and write while…

Describes the benefits of minority faculty at community colleges for minority and majority students and other faculty members. Discusses methods for recruiting and retaining minority faculty, from setting a commitment at the highest levels of the college, to broadening the recruitment base and maintaining a supportive environment to ensure…