This article traces the formation, activities, and demise of the Association for Intercollegiate Athletics for Women whose vision was to create an educationally sound and fiscally prudent model for women's intercollegiate athletic programs. The status of these programs during the 1970's and 1980's is discussed and future goals proposed. (IAH)

Many small private colleges are gaining in enrollments because of aggressive marketing tactics, more long-term planning, and innovative educational programs designed to appeal to nontraditional students. (MSE)

Labor shortages, cost increases, and turnover have prompted Fairfax County Schools, Virginia, food service managers to offer training programs and recruitment bonuses, to use more convenience foods, and to price out every service. (MLF)

To recruit from the multicultural and lucrative international student market, colleges and universities are advised to develop a strong marketing plan; develop publications tailored to this population; and make a personal visit to targeted countries. (MSE)

Asserts that issues of economic literacy have typically focused on the content of individual courses, teaching approaches, and the curriculum for the economics major. Describes a program offering an economics minor including curriculum requirement, student recruitment and retention, and the costs and benefits to the institution. (CFR)

Study examined the relationship between football players' entrance examination scores and the corresponding college team's success. Although the more selective schools consistently recruit the more academically qualified players, no correlation exists between the scores and the team's success. Contains statistical table of entrance examination…

A Bowdoin College (Maine) policy banning military recruitment on campus, because the armed forces will not recruit openly gay people, has been dropped because of the introduction of federal legislation cutting off federal research funding to colleges barring military recruitment. (MSE)

Describes the author's experiences during the 1970s while he was a graduate student; at that time, he knew almost nothing about community colleges. Presents a profile of the author's institution, Westchester Community College in New York, and the faculty search process that the college now uses. (PA)

Over 600 colleges and universities now have pages on the World Wide Web, providing course catalogs, faculty directories, admissions information, campus maps, and other institutional information. Increasingly, institutions are bringing in public relations specialists to help present information to on-line audiences, including prospective students…

Colleges and universities that made minority hiring a priority in the late 1980s are now recruiting fewer black scholars and are seeing more of those already on campus leave. Increased competition for black doctorate recipients is cited. The trend is seen at both major universities and community colleges. (MSE)

This study of 82 general educators with certification in special education found that over half would consider special education positions. Primary deterrents to special education teaching included paperwork and factors related to working with special populations; potential incentives included adequate teaching resources, minimal nonteaching…

This article reports on efforts of various private colleges to attract students, including admission of more students, large tuition discounts, achievement-based scholarships, and loans which convert to grants if academic achievement is high. Efforts are intended to attract more middle-income students away from the cheaper public institutions. (DB)

Although undergraduate admission has undergone intense market analysis, those same techniques have not been utilized at professional schools. A correlation analysis was performed at New Jersey's Drew University Theological School that located a surprise variable, in this case characteristics of undergraduate schools attended, significant to the…

In an attempt to address diversity, students at the University of California established a task force in 1991 to promote German among students from underrepresented groups. This report outlines the major objectives and achievements of the task force in its first year. (four references) (Author/LB)

A study investigated the attitudes of 111 college deans toward marketing in higher education, especially as they relate to the deans' academic fields (pure vs. applied). Results indicated no significant differences between the groups' perceptions and that, in general, deans support marketing but not that marketing improves educational quality.…