If institutions of higher learning have admissions standards that admit the academically-disadvantaged student, then those same institutions should provide programs to assist the enrollee to be academically successful. (Author)

In the prospective student interview, how a counselor communicates can greatly affect the student's college decision. A change, however, from the college-focused to the student-focused interview will not only increase student interest but will also create a more positive image of the college. (Author)

The design and findings of an evaluation of the admissions program at Moravian College in Pennsylvania are discussed. A master plan was devised for the admissions committee utilizing marketing principles to insure the recruitment and admission of qualified students. (Author/SF)

Declining enrollments and a changing student population in the 1980s will require the admissions officer to achieve new and more varied skills, including those related to research orientation, information management, and financial aid understanding. New campus power may result. (MLW)

Describes the average junior college newspaper, as determined by a study of 502 junior college newspapers; reports that the best newspapers recruited staff members primarily from journalism classes, emphasized AP/UPI newspaper style in all articles, compensated staff members either financially or with academic credit, and emphasized adequate…

Describes the various marketing approaches taken by Lane Community Colleges' mathematics department which have succeeded in increasing math enrollments. Discusses the Math for Women course, registration events, media coverage, and new course development. (AYC)

Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)

Discusses the benefits, recruitment and training possibilities, as well as teacher adjustments of involving the elderly as volunteers and regular participants in a school program. (BF/JH)

That elite portion of candidates--the ones with brains, talent, and ambition--are a valuable asset for a company only when they can be successfully hired and utilized. This article tells how. (Author)

The career center at California State, Long Beach went from a house trailer surrounded by dirt to brand new offices designed specifically for career planning and placement activities and surrounded by students. (Author)

Speaking from her vantage point as State superintendent of public instruction in Wisconsin, the author urges new directions for agricultural education (Ag) in training, recruitment, curriculum planning and assessment, inservice education, and articulation. The changing face of agribusiness is one challenge she cites along with the changing faces…

Academic inbreeding, the employment for faculty positions of persons who receive their graduate training at the same academic institution, is considered detrimental to an institution's academic environment. Results of a study conducted at 54 universities revealed that almost half the faculty (48 percent) in collegiate nursing programs are drawn…

Two kinds of affirmative action in the recruitment and selection of college faculty are distinguished and discussed: procedural (ensuring judgment of applicants without consideration of race, religion, or national origin) and preferential (characterized by attention to the same criteria that procedural affirmative action eschews). Argues that…

Affirmative action in college faculty recruitment and selection is discussed, distinguishing between procedural and preferential affirmative action. Negative effects of preferential affirmative action on students, faculty, and the institution are examined. Other issues explored include democratic values, bias in the search process, and the…

Recruitment of foreign students would be economically advantageous to New England. Currently, the typical foreign student in Boston makes international 15 trips to the area in a lifetime. Alumni connections are especially important, both for institutions and for the region's economy. Increasingly, other states and regions are discovering the…