Parents can offer a college time, loyalty, and money. Leading roles currently played by parents in campus programs include recruiter, career counselor, political supporter, and fundraiser. Keeping track of parents, organizing and orienting them as volunteers, funding the programs, and assessing the efforts' effectiveness are important elements.…

Traces minority participation in higher education from the 1970s to the present period of decline. Finds discriminatory policies impede the hiring of minority faculty. Offers strategies for enhancing the minority presence at all campus levels. (DM)

The recommendations of Scotland's 1975 Alexander Report for increasing adult education participation and Tom Lovett's development of a social action model with working class adults in Liverpool and Ireland are used as background to an examination of Scottish projects that use a community work approach to involve nonparticipating adults in…

Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)

Describes evaluation of "Heart Partners," which used an interpersonal approach to increasing schools' and teachers' acceptance and use of school health-promotion innovations. Trained individuals became on-campus recruiters and allies of advocates. Participant surveys showed a twofold to fourfold increase in actual use and reach of school…

A British outreach program was designed to increase participation of Asian students in access to higher education courses. The program used a video and profiles of former access students in recruitment and retention efforts. (SK)

The proportion of Princeton University (New Jersey) freshmen who identify themselves as Jewish is half what it was in 1973, and the proportion of Jewish Princeton students overall is less than half that of Harvard University (Massachusetts) or Yale University (Connecticut). Some fault recruitment strategy changes; others believe fewer Jewish…

Explores the role of the Schools and Staffing Survey (SASS) in providing data about teacher quality in U.S. education. SASS findings make it clear that recruiting teachers will do little to help unless ways are found to retain teachers and to understand the social and organizational context of teaching. (SLD)

Aggressive marketing of professional courses by Australian higher education institutions has led to increased foreign student populations. A hypothetical case is presented in which a course marketed to and attracting a specific population was found to be inappropriate, taking into consideration contextual and cultural issues. Viewed from this…

College campus "tours" offered online have evolved to include 360-degree views, live video, animation, talking tour guides, interactive maps with photographic links, and detailed information about buildings, departments, and programs. Proponents feel they should enhance, not replace, real tours. The synergy between the virtual tour and…

Identifies barriers to the recruitment and retention of Pacific Islanders in higher education by using student enrollment and matriculation data and information from student surveys and focus groups. Describes a program at the University of Hawaii at Manoa to recruit and retain Pacific Islanders. (SLD)

The Internet, World Wide Web, and CD-Roms appear to have the potential to help meet higher education recruitment managers' needs to recruit better students while reducing costs for their institutions. No one is certain where technological innovation will lead, but they are altering enrollment managers' practices and organizations. (Author/MKA)

Interviews with Dr. Joseph Bell, president of the American Association of Indian Physicians (AAIP), and Wabanang Kuczek, physician assistant, discuss health-care services needed by Native people, AAIP efforts to recruit Indian students into medicine, links to traditional healing, key health issues facing Indian people, and career opportunities as…

Describes practices, programs, and policies that colleges and universities can use to collaborate on student recruitment, using the experience of the Greater Cincinnati Consortium of Colleges and Universities (Ohio) as illustration. Collaborative projects include development of written materials, recruitment events, presentations, joint trips or…

Addresses the role of college and university professors in foreign language teacher recruitment (K-12) and lobbies for increased involvement in recruitment efforts. Concludes with 22 reasons to be a foreign language teacher. (Author/VWL)