Co-op programs alternate work and study in order to enhance the development of future professionals. Suggestions for writing proposals, working with managers and supervisors, drawing up administrative policies, and recruiting students are offered. The importance of the triadic partners (employer, student, and academic institution) working together…

Preparing creative company literature can aid students with career decisions and enhance returns on recruiting dollars. Describes a brochure by Atlantic Richfield which includes a career planning workbook to help students and placement officials analyze individual strengths. The brochure has been received well by students. (Author/JAC)

Alumni relations, it is suggested, must "fine tune" their alumni volunteer programs or risk misusing a unique institutional resource. The tradition of lay governance, the development of alumni relations, volunteers in alumni relations, recruiting, and the institutional image and pride of identification are discussed. (Author/MLW)

Describes a survey of 17 Maryland community colleges conducted to identify the management strategies which had been most and least effective in support of lifelong learning. Discusses six successful and five less successful or untried strategies and provides eight recommendations for community colleges wishing to increase their emphasis on…

Although the administrator and board of education are primarily responsible for teacher employment in small school districts, the community can provide additional recruitment incentives and should accept some responsibility for a quality education program. Recruitment and maintenance of teachers must become a joint venture between community and…

Public relations and admissions are shown to be related. It is not necessary to use exotic PR tools to recruit students. Some suggestions include: the magic of marketing; national, local and hometown media; publications; filmstrips or cassettes; fairs and festivals; public service; and logo buttons, decals, etc. (MLW)

Out of the 1971 NACAC came a resolution calling for an effort to determine secondary school guidance budgetary practices on a national basis. The study reported here is exploratory in nature, leaving the reader to develop the hypotheses relevant to his or her own local situation. (Author)

The article suggests ways in which admissions officers can make recruitment techniques more personal and geared to the needs of the students. (Author)

Citizens and educators have a responsibility to ensure that students have the right to freely select a college. In a time of inflation and dwindling student numbers, it is imperative that all guard this right as stated in the Principles of Good Practice. (Author)

Identified those characteristics of the admitted students who did not enroll, which were different from the characteristics of the admitted students who did enroll. Knowledge of the differences between the two groups could now be used to predict the probability of nonenrollment. (Author)

There have been dramatic changes in the environment surrounding American higher education and admissions professionals have had to adapt to them. Demographics, new societal attitudes, new complexities in admissions work, and new economic restrictions are seen as having changed the admissions profession. (Author/MLW)

Marketing techniques have proven useful in several types of admissions situations. The results of a 1979 study of admissions officers' use of marketing techniques indicate that several marketing techniques have been used successfully in situations where selective admissions procedures pertain. (Author)

If volunteers are to be effective, they must perform needed tasks, have a clear job description, a sense of importance, a schedule for completion, and an understood term of office. Identifying, recruiting, and training fund-raising volunteers are discussed. Annual giving specialists are classified as leaders, personal solicitors, class agents,…

The greatest gap between disadvantaged minorities and nonminorities in America is thought to be found in the health status of and the health care availability to minorities as compared to nonminorities. Insufficient minority health personnel is seen as one of the factors contributing to the problem. (MLW)

Explains that the High-Technology Recruitment Index, a source of information on employment demand for engineers and scientists, shows a very healthy job market for scientific and technical professionals. This has been the case for almost a year, although a decline in the trend in the near future is presented. (GA)