Results of a National Science Foundation survey suggest faculty shortages in engineering due to decreasing numbers of doctoral engineers and faculty moving to industry positions. Offers suggestions to improve situation including "loan" of industry personnel to teach university courses and supervise research, and ease of visa restrictions…

Discusses the purposes of resume books including public relations, on-campus recruiting, direct contact, and career counseling. Raises issues concerning the use of resume books, including the possible negative uses. Notes some guidelines for developing and using resume books. (RC)

College placement directors (N=74) responded to a survey to determine what discriminatory questions are most frequently asked in screening interviews and possible effective responses. Results indicated most discriminatory questions relate to women and concern their marital and family plans. Age was the second area of discrimination. Lists…

College marketing is seen as a comprehensive approach to college management and resource generation that focuses on service and flexibility. Key concepts of college marketing are explained; and ways that an advancement officer can apply simple marketing practices to strengthen the college are described. (MLW)

Standardized tests will continue to be useful tools in selective admissions, but auxiliary services of such agencies as the College Board, which allows persons to systematically plan, manage, and evaluate operations, may well be the means of survival in the 80s. (Author)

Admissions professionals need to be aware of the legal framework in which they are expected to function. Recent litigation has focused on acts of omission on the part of college administrators. (Author)

The team concept, in increased professionalism of admissions staffs, is the key to successful market positioning. Results show admission staffs increased recruitment efforts by 50 percent, decreased the budget by 10 percent, and, for the past two years, have exceeded new student goals. (Author)

Freshmen survey respondents rated contact with enrolled students, the offering of a specific major, low tuition, and a campus visit as some of the important factors influencing their decision to matriculate. Rated less important were contact with high school and college admissions counselors and newspaper articles about the school. (Author)

Considers part-time faculty utilization in terms of: (1) events of the last decade; (2) six reasons for increased employment of part-time faculty (e.g., cost, flexibility, and availability); (3) 12 current issues (e.g., full/part-time faculty relations, staff development, and performance); and (4) suggestions for recruitment, selection, research,…

Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions…

Of the prospective students, 16 percent cited costs as the major reason for not attending and 30 percent said that tuition was an important factor in their decision not to enroll. Of those who cited costs as their primary reason, 60 percent did not apply for financial aid. (Author)

The article describes North Carolina's precedent setting Office of Rural Health Services, its background and design, and its significant role in the development of primary health care clinics such as that in Balsom Grove which is staffed by a family nurse practitioner and enjoying wide community support. (SB)

Examines the problems involved in effectively attracting, hiring, and retaining qualified part-time faculty members. Suggests the implementation of a staff development program to help the colleges make the most of the diversity and cost savings offered by part-time teachers. (JP)

Describes a program developed at Hagerstown Junior College to meet the professional development needs of part-time faculty at small institutions with limited resources. Examines recruitment, orientation, effective communications with administration, the provision of an instructional clinic and other support services, and program evaluation. (JP)

Examined are the various aspects of recruitment and training at both the Civil Service College in Britain and the Ecole Nationale d'Administration in France. Although they differ widely, their aims converge towards the same need for an educated, capable, and efficient administrative class. (Author/KC)