This response to an article by Donna Kerr (Teachers College Record, Spring 1983) stresses the importance of teacher salaries as a means of attracting talented college graduates to teaching. Teacher effectiveness is greatly influenced by classroom experience. Improving preservice teacher education may have a limited effect on teacher improvement.…

If teaching is to become a popular profession, a new model of the educator in action must be developed. The model would take into account new knowledge about teaching and learning and about the teacher-administrator relationship in school improvement. (Response to article by Donna Kerr in Teachers College Record, Spring 1983.) (PP)

Presents a model developed to help the University of North Carolina at Asheville assess its market position by identifying competitors as well as desired clientele. Multidimensional scaling was used in a pilot study which showed the school was seen as having a strong commuter emphasis and low academic reputation. (JAC)

A survey in Southern California to determine how higher education is responding to the needs of Hispanics is described. The goal was to find out what institutions were doing to recruit Hispanics, retain them until graduation, help them transfer from two-year to four-year institutions, and raise funds. (MLW)

Presents a research-based marketing model consisting of an environmental scanning process, a series of marketing audits, and an information-processing scheme. Views the essential elements of college marketing as information flow; high-level, long-term commitment; diverse strategies; innovation; and a broad view of marketing. Includes a marketing…

Offers practical suggestions as to how the academic dean in a college or university can provide opportunities to women and minority faculty, even given current fiscal conditions. Discusses: (1) the screening and search process; (2) strategies for recruiting faculty; (3) strategies for coping with retrenchment; and (4) other strategies which…

Highlights evidence concerning teacher preparation and recruitment, including academic ability, entry and retention in teaching, mismatched supply and demand, inadequate rewards, quality, and controversy in teacher education programs and approaches to reform. (SK)

For this study, researchers: (1) identified institutions offering high-quality doctoral programs in physical education (as perceived by leaders in the field); and (2) visited five institutions deemed to have outstanding doctoral programs. Characteristics these institutions had in common are discussed. (PP)

Surveyed interviewers and studied the recruitment process to determine how decisions are made and how valid the interview process is. Found considerable diversity among interviewers, and that interviewers' effectiveness was associated with the applicants' communication skills. Recruiters attempted to assess the total person. (JAC)

An inquiry letter from an "interested junior" at one institution was sent to 252 competitive institutions to learn about the competitors' responses and marketing practices. All responded. Sixty-one percent did not personalize the response; only 25 percent specifically addressed the request. The most competitive responses were from small, private…

Reexamines Parsonian orthodoxy on the narrowing and weakening of kin definitions, investigating in particular the working-class family in its employment context. Argues that the family can, and does, maintain itself within the general context of industrial society and in particular within the employment context. (Author)

Presents data from four annual surveys of psychology doctorates with regard to rates of employment and unemployment; employment in psychology-related work, in academic settings, service, business, government, and other settings, full-time and part-time employment; and postdoctoral fellowships. Includes job market perceptions of recent doctorate…

Companies (N=104) responded to a questionnaire examining their college relations programs. Findings suggested engineers were in extremely high demand and recruiting yields were exceedingly low. Recruiting results showed little variation by company size. Discusses key functions of company college relations programs. (RC)

As higher education enters an extended period of declining college-age enrollment, effective marketing and enrollment management techniques should be an institutional priority. All colleges, including two-year institutions, should have a comprehensive plan to maintain desired enrollment levels. (MSE)

Describes and evaluates strategies used to increase minority enrollment at Michigan State University's College of Engineering. The three-year (1974-77) program focused on the development of recruitment programs and the design of innovative curricula and counseling programs to retain students until they successfully graduated from engineering. (SK)