Problems with teacher demand/supply estimates are reviewed, and comments are made on current policies intended to increase both the supply and the quality of teachers. Some experiences and reactions to recent changes in credentialing and educational requirements are also noted, including revisions in state certification statutes, requirements for…

Representatives from 154 National Association for Business Teacher Education institutions responded to a questionnaire designed to elicit responses about the most effective recruiting practices for business teacher education programs. Several questions were included to determine the present status of business education programs and trends in these…

Information on job market trends for 1985-1986 college graduates is presented in narrative summaries and statistical tables. Attention is directed to trends in hiring, expected starting salaries, campus recruiting activities, and other related topics, based on a survey of a cross-section of 710 employers from business, industry, government, and…

The Computerized Adaptive Screening Test (CAST) was developed to provide an estimate at recruiting stations of prospects' Armed Forces Qualification Test (AFQT) scores. The CAST was designed to replace the paper-and-pencil Enlistment Screening Test (EST). The initial validation study of CAST indicated that CAST predicts AFQT at least as accurately…

This proposal represents a systematic and research-based effort to revitalize traditional recruiting practices and to establish a new recruitment model for reaching the nontraditional student in North Carolina two-year colleges. It includes activities of and findings from a model adult recruiting project. A project overview includes the objectives…

This second volume of the University of California, Irvine (UCI), Student Affirmative Action (SAA) Five-Year Plan contains the complete student affirmative action plans as submitted by 33 academic and administrative units at UCI. The volume is organized by type of unit: academic units, academic retention units, outreach units, and student life…

An update of the University of California, Irvine, Student Affirmative Action (SAA) plan is presented for 1985-1986. SAA activities planned by both academic and administrative units are covered, such as activities designed to: stimulate greater student involvement, establish clearer life goals and career linkages, enhance cultural awareness, and…

The University of California, Irvine, 1986-1987 Student Affirmative Action (SAA) Plan is presented. An introductory section covers the organizational structure of SAA efforts, progress toward SAA goals, persistence and graduation rates for new SAA high school freshmen through spring 1985, and an overview of SAA education-oriented and…

This report outlines Oregon's Lane Community College's (LCC's) plan for marketing its customized training program for business, community organizations, public agencies, and their employees. Following a mission statement for the customized training program, a brief analysis is provided of the economic environment; of competition from educational…

The use of marketing activities by educational institutions and the transfer of marketing activities from business to higher education are considered. Market analysis helps colleges and universities determine what programs, scheduling, or services are strong and to which student market the institution should appeal. It is suggested that the…

A community survey was undertaken to assess public opinion on five educational issues: (1) teacher recruitment, preparation and certification; (2) professional career ladders and master teacher roles; (3) school staff development; (4) merit salary increases; and (5) teacher image. Respondents (142) included businesses and residences with and…

The importance of defining the college experience in specific terms in publications for prospective students is discussed. The academic area is the most vital to describe, since college work differs greatly from high school in the emphases on academic diversity, self-initiative, and study outside the classroom. Publications should describe…

A study was conducted at Prince George's Community College (PGCC) to investigate the relationship between the age of the audience and the effectiveness of marketing techniques in attracting students to the college. The study focused on how and why community colleges market themselves, and why some techniques were more effective than others for…

This research used multidimensional scaling (MDS) and a clustering technique described by Ward and Hook to discover the underlying dimensionality of tasks associated with the Army recruiter and guidance counselor jobs. Within the project a recruiter/guidance counselor task list was developed and 101 USAREC personnel familiar with these two jobs…