Based on compelling financial and strategic reasons, Iowa State University replaced its paper viewbook with a CD-ROM digital viewbook following the Fall 1998 recruiting cycle. The first interactive DVD viewbook debuted for the Fall 2003 recruiting cycle, following a qualitative research study designed to gauge the effectiveness of the medium.…

This paper highlights the increasingly important topic of consumer confusion. Drawing parallels with experiences in the private sector, the concept of consumer confusion is explored within the higher education sector; what causes the phenomenon, how do consumers react to it and how can it be negated/minimised? The expansion and commercialisation…

As competition for top athletes intensifies, and as challenges associated with recruitment increase, universities must develop and employ recruiting strategies based upon attributes that student-athletes identify as important to their decision-making process. The study investigates college choice decision attributes of student-athletes, identifies…

A new initiative to incorporate diversity issues into the common engineering curriculum at the University of Wollongong (UoW) in Australia is outlined and the effect on student awareness quantified. The diversity issues were illustrated in the example of women in engineering, seeing that the numbers of women in engineering have dropped drastically…

To explore factors associated with college students' intentions to participate in Internet-based health research, data were collected from 502 undergraduate students enrolled in introductory-level business courses at a large midwestern university. Findings suggest that intentions to participate in Internet-based research are influenced by one's…

In this article, the author discusses the benefits of assigning proteges to first-year principals. This practice allows aspiring principals to experience what it is like to be a first-year principal. Having a first-year principal serve in a mentorship role can benefit both the principal and the protege--as well as students, teachers, and the…

This article presents an interview with Dr. Charles Nolan, the former Dean of Admission at the Franklin W. Olin College of Engineering, in Needham, Massachusetts. Chartered in 1997, Olin College has taken a new approach to undergraduate engineering education by providing its students with both a solid engineering background and knowledge in the…

This article sketches a research agenda for the further study of community college student transitions. Specific techniques are depicted as are potential data sources that can be used to pursue that agenda. The role of student tracking systems in transition research is discussed as well as the applicability of national surveys to the study of…

This article describes how Fidelity, the largest mutual fund company in the United States, has transformed a traditional college recruiting program into a holistic college partnership that emphasizes the interdependence of its parts. Fidelity's enhanced internship program embraces the "try before you buy" philosophy, which benefits both the firm…

One of the most dramatic developments within higher education in recent years has been the rapid expansion of the "international trade" in education services. Universities and colleges have, of course, always been international in scope. Students and faculty have for centuries crossed international borders as part of their academic…

In 2003 the Doctoral Faculty Commission, created by Association to Advance Collegiate Schools of Business (AACSB, 2003) International to address the problem of doctoral faculty shortages in business, reported that alternative supply of business faculty with doctoral degrees can be obtained by attracting and transitioning doctoral-trained…

To better understand the recruiting techniques used by for-profit education companies, the author, recently conducted a minor investigation of his own as part of a broader research program that aims to document examples of corruption and duplicity across the gamut of higher-education institutions. He assumed the identity of a 31-year-old…

Princeton University has decided to build up its African-American-studies program, developing a new major and adding a number of faculty positions. Enhancing its program will not only allow Princeton to confront the challenge of racial inequality, it will also enable the university to attract some of the "talented students" that members of the…

Early career special educators must be engaged in conversations with developers of preservice teacher preparation programs to co-construct initial teacher education programs which meet their needs. The process of listening to the teachers themselves could serve to ensure that teachers are an explicit element of program design. This article…

After the quality of a school's teachers, the quality of a school's leaders is the most influential school-based factor affecting student learning, and research indicates that leadership impacts student achievement the most in academic settings serving students who traditionally have not done well in school. In an effort to provide high-quality…