Reports on two surveys conducted at University of North Carolina at Chapel Hill (UNCCH) with employers of UNCCH interns. For-profit employers who recruit undergraduate interns responded that career fairs and on-campus recruiting were most effective, whereas nonprofits reported listing with career services and advertising in internships guides as…

Argues that students with limited high school geography education may identify regional courses with typical geography, and that these courses may play a significant role in recruiting geography majors. Discusses the role of a regional course in a geography curriculum and the structuring of the course to avoid common instructional deficiencies.…

Analysis of applications of minority high school sophomores to a precollege nursing career-development program suggests that efforts to recruit urban students of color for nursing education should be school focused and built upon the positive perceptions and strong interest in nursing and collegiate education held by many students. (JOW)

True college-faculty development must be holistic and integrative of all the needs and activities of individual faculty members, and undertaken by faculty and institution together to shape the fabric of academic life. Faculty must also work with professional associations to help ensure that doctoral programs are preparing students for a sufficient…

Development of a national higher education market in Australia provides the opportunity for open-access universities to develop recruitment strategies based on the experience of North American institutions. Implications are drawn for focusing on student learning potential, reorganizing the curriculum, integrating recruitment and teaching/learning…

Many small liberal arts colleges nationwide are facing unprecedented challenges in finances and demographics. Unless they have name recognition, a sizeable endowment, or especially strong academic offerings, most struggle to attract students from outside their regions. To survive, colleges have been urged to expand adult education and distance…

As suburban and rural school districts' student populations diversify, they are beginning to compete with urban districts in recruiting the elusive minority teacher. In 1993-94, minority teachers comprised only 9% of the U.S. teaching force. High-immigration states need bilingual teachers. This sidebar contains an annotated directory of nine…

A study applied the Marketing Lens Model to an academic setting. Empirical testing revealed that various stakeholders (318 students, 37 faculty) showed significant differences in derived importance for individual product attributes used to judge the overall quality of the educational product. Important differences existed between stakeholder…

Higher education differs from other service enterprises in its social responsibility and the context for decision making. An integrated marketing strategy based on the identified positioning of the institution plays a crucial role in successful enrollment and long-term institutional development. Marketing can make a significant contribution to…

Describes planning, development, implementation, and features of a Web-based "virtual tour" information and marketing resource developed at Purdue University (West Lafayette, Indiana). The result is an interactive campus map that provides information about the various campus buildings using text, photographs, and movie clips. (DB)

Presents three mathematical models for the evolution over time of the proportion of minorities in an academic department or similarly selected group of constant size. Analyzes both the steady-state and time-dependent behavior of the proportion of minorities and suggests a method of evaluating the fairness of a department's hiring history.…

Describes how Hartford Technical High School (Maryland) doubled its enrollment, quadrupled the number of applicants, and kept its attrition to about 2% as a result of a seven-year marketing program. (JOW)

Local, regional, and state agencies must examine the superintendent shortage and determine who should address and resolve it. Boards should consider reviewing school-system governance, examine accountability issues, consider redefining and reconstituting the superintendency, address preparation program deficiencies, and identify talented leaders…

Discusses how human performance technology can help new Internet companies. Highlights include major business goals; using a systems approach to look for gaps in the organization itself, personnel, behavior, performance, feedback, communication, and internal inefficiencies; compensation structures; recruiting; training; rewarding performance; and…

Discussion of what employers look for in job applicants focuses on the fields of electronics and computer technology. Highlights include people skills, including teamwork and communication; good grades and attitudes; where jobs may be advertised; curriculum; and examples from career colleges such as Heald College. (LRW)