Describes a follow-up program for enrolling day care center prospects. Follow-up within the center utilizes contact management software and a prospect profile system to record information about potential customers. External follow-up includes a telephone call to confirm an appointment to the center or to provide additional information to the…

A survey of 115 rural Pennsylvania principals examined the effectiveness of various recruitment sources for teachers. Substitute teacher lists were the most often used recruiting source. Problems in recruiting for "hard to fill" positions and the effectiveness of various methods for recruiting minorities are discussed. (LP)

Examines the ineffectiveness of search and screen committees in hiring for professional positions in academic libraries. Alternatives such as automating various parts of the process, group interviews, and assessment centers are considered; and educating all staff in interviewing skills and increasing their participation in the search and screen…

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

A study of 152 business students from a major midwestern university identified criteria students commonly use when choosing a major and career. Results support previous studies' findings that international marketing does not attract as many students as traditional functional areas in business administration. (JOW)

Argues that library schools need to engage not only in recruitment, but in enrollment management practices that will help to maintain a balance between supporting the goals of their host institutions and supporting the goals of the profession. An example of a formal enrollment planning process used at Texas Woman's University is presented. (Eight…

A number of surveys conducted in Wyoming and discussions with 16 adult basic education students determined barriers to and motivation for participation. Results indicate the need for more positive publicity emphasizing socially acceptable reasons for attending; recruitment through support groups; attention to such barriers as child care, funding,…

The Summerbridge program at San Francisco's University High School brings college and high school students in to tutor underprepared middle-school students for seventh and eighth grades. Most new students are from minority groups. Over half the college students serving as tutors in the program have chosen careers in education. (MSE)

Lehman College (New York) and Montefiore Hospital and Medical Center's labor union cooperate in training health care workers to function as members of interdisciplinary health care teams. Undergraduate training is made available in social work, nursing, and health services administration. Retention rates, academic achievement, and student…

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

A survey of 183 undergraduate students at a large university found that male and female students differed in the importance they placed on various attributes of a university. Although there were many similarities in the responses of men and women, women rated safety, diversity, and a broad range and variety of courses significantly higher in…

Recruiting of camp staff is challenged by economic and workplace restructuring, including business downsizing, part-time and temporary employment patterns, and generational attitude changes. Strategies for hiring and retaining staff include knowing what college-age workers want, marketing benefits, adopting new business strategies, and empowering…

Many Asian-American studies programs have emerged on college campuses recently, due largely to high Asian-American enrollment and student pressure. The field originated in the 1960s, and has broadened to incorporate many ethnic groups. Courses may be either broad-based, comparing ethnic or immigrant groups, or narrowly focused on specific themes.…

Reviews the reasons for increasing the diversity of the teaching force, especially in urban schools. Introduces the articles of this special issue, which address the roles of federal, state, and local governments in increasing teacher diversity, discuss successful programs for increasing diversity, and describe the experiences and perspectives of…