A review of a case study of market research use at a four-year liberal arts college briefly outlines current attitudes toward market research, the study's content and results, and the potential usefulness of the study's instruments. (MSE)

The success of the entire academic enterprise depends directly on the contributions of the junior faculty members. The quality of the junior faculty, the diversity of talent, the promotion/appointment process, and the incentives to value teaching and university citizenship as well as scholarship are discussed. (MLW)

Presents 10 basic steps to use as guidelines in setting up a corporate volunteer program: develop a philosophy, survey the community and employees, isolate a need and outline program functions, recruit volunteers, motivate employees, place volunteers carefully, monitor and evaluate program and volunteers, review goals and results, and consider…

Recruitment of physicians into psychiatry and practice location decisions of practicing psychiatrists in the United States was investigated. Psychiatrists studied were identified by a stratified random sample of those listed in the American Psychiatric Association Membership Directory/1980. (MLW)

Addresses problem of vertical stratification (belief that career path must be pursued in one type of library) in academic research librarianship. Highlights include job opportunities; misconceptions concerning inappropriate specialization and nature of academic research library management; consequences of institutional, individual, and…

Ohio University's Experiential Learning Program includes a portfolio development course to assess prior nonsponsored learning. The program is used as a recruitment and retention device and has attracted former adult students who had not been able to complete their degree programs. (SK)

A total of 294 schools, colleges, and universities received prizes in this year's CASE Recognition program. Awards were given in: public relations programs, student recruitment, marketing, program pulications, news writing, fund raising, radio programming, school periodicals, etc. (MLW)

The basic elements of personnel administration are defined and examined and the interaction between the elements are described. The elements include job analysis, job classification, recruitment, selection, induction into the organization, evaluation of job performance, and termination. (MLW)

Examines the process of recruiting social workers for rural areas. Describes the need for careful orientation of new staff members to the rural community and explains the emotional stages of transition to a new job. Explains the need for a formal staff development policy. (SB)

The negative side of academic scholarships, often considered a form of healthy collegiate recruiting, is that they are usually in the form of discounts in student costs, affecting cost in most areas of college expenditure, including faculty salaries, and causing institutions to have operating deficits. (MSE)

Buying students with academic scholarships is self-defeating. It is unfair to students paying full price, unjust awards undermine reputation, competition can spiral, students are counseled to choose schools for aid alone, and parents are offended when scholarships are not offered and when their "scholarship" students get average grades. (MSE)

The objectives of this study were to identify successful recruitment practices to attract students to vocational programs, to compare perceptions of barriers of students who re-enrolled with those who dropped out, and to describe barriers to recruitment and retention perceived by teachers, administrators, and counselors. (SK)

Describes Army research in recruitment and vocational counseling. Discusses the Joint Optical Information Network, which offers career opportunity information, and the Army Research Institute's investigations of vocational counseling for high school and community college students and its prototype vocational guidance system. Encourages community…

Headlines about teacher shortages are bringing the law of supply and demand back to school. As a consequence, teacher training enrollments have started to climb again. (TE)

A program of small grants to dental students to attract beginning researchers to the field of quality assurance has shown that recruitment from an existing student pool is rapid and inexpensive and works best when it uses volunteers, has short cycles and rapid turnaround, and uses the dental communication network. (MSE)