A discussion of the difficulties of enrollment projection examines the wide range of variables affecting enrollments and the likely technological, scientific, manpower, social, and humanistic needs of the world in 2000 that should motivate recruitment efforts. (MSE)

When American businesses hire, promote, and reward on the basis of race,they are not countering a trend, but behaving in accordance with the general norms of this society. To run counter to the trend they need only place Black managers in positions of power over the livelihood of other (White) employees. (PS)

The 1980s have been a period of stable or declining numbers and proportions of minority students in colleges and universities. There has been a sharp drop in the number of Black and other minority education graduates. Ways of reversing this trend are addressed. (MT)

The author discusses a specific innovative partnership that meets the changing needs of employers, students, and educational institutions. Issues include executive education, recruitment activities in connection with graduates of area colleges, consulting and research projects, faculty and educational staff development, remediation, and general…

The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW)

Media relations efforts at Wittenberg University are concentrated on newpapers, magazines, and radio and TV stations that will heighten the institution's visibility in the areas of student recruitment and fund raising. The college president is seen as the institution's chief public relations officer.

Auburn University at Montgomery is meeting the dual challenges of recruitment and retention with innovative programs involving faculty, staff, students, the community, and local education agencies. Discussed are programs aimed at undergraduates, graduates, and first year teachers. (MT)

Arthur Wise, director of Rand Corporation's Center for the Study of the Teaching Profession, discusses problems in the public school system, the coming teacher shortage, and how teaching can become a more attractive profession. (DF)

Discusses ways that a school clarifies its sense of itself and of its role so as to present itself adequately to the outside world, including potential students. (MLW)

Lists 10 premises affecting the future of teaching, including trends toward teacher shortages, declining entry standards, unattractive salaries and working conditions, and standardized curricula. Presents three scenarios: business-as-usual, two-tiered (permanent senior teacher cadres instructing temporary teachers), and a professional scenario…

A school can assemble a winning teaching team by taking lessons from sports talent recruitment programs. Schools should search for early talent and ask education professors to identify promising student teachers. Contracts should be offered immediately to final round draft choices. (CJH)

Draws from site visits to 15 community colleges and 2 universities in California and attendance at 2 meetings of the Journalism Association of Community Colleges in this compilation of exemplary practices in recruiting students into community college journalism programs; instructing them in newsgathering, writing, and production; and advising…

Reports on a study that analyzed change that occurred in faculty personnel policies in selected universities from 1972 through 1973. Notes that significant improvements were made in the areas of performance appraisal procedures, promotion systems, the use of position descriptions, and job evaluation systems. (Author/CH)

This study compared 258 teacher candidates with 146 non-teaching majors with regard to background and career plans. Results indicate no difference in academic achievement between the groups. However, factors considered in career choices differ, as do perceptions of teaching. The findings are discussed. (MT)

The recession has resulted in many employers in Great Britain finding new employees through internal advertising and unsolicited applications. Some employers attribute the fact that they are receiving fewer applications to the psychology of student defeatism. The importance of students' examination scores in employee selection varied a great deal.…