Describes the Technical Scholar Program which recruits top high school students for demanding technical careers. Besides giving gifted students an opportunity to get paid for work related to their studies at Greenville Technical College, some employers offer scholarships for advanced education to top technical scholars. (JOW)

Discusses a five-phase faculty development model consisting of recruitment, orientation, communication, support services, and evaluation. Indicates that these phases are critical to the professional growth of a continuing faculty member and must be considered. (JOW)

Examined the attitudes of college students (N=379) about to graduate and enter the job market toward nonmonetary compensation. Results indicated significant male/female differences that reflect society's role expectations. Entry-level professionals with graduate degress had different preferences than those with bachelor's degrees. (RC)

Compared job applicants, and company recruiters who interviewed them, about perceived attainability of job expectations. Recruiters perceived higher opportunities for goal attainability than candidates. Both samples viewed higher opportunities for attainment of intrinsic rather than extrinsic outcomes. (JAC)

Looks at the progression of educational institutions through the five stages of Kotler's marketing process. Identifies anticipated changes and three activities critical for meeting the marketing challenge: research to predict consumer habits, attitudes, and needs; material and research development changes; and strict quality control and relevance…

This article concentrates on the world of the student-athlete and those forces which, for better or worse, influence it. It analyzes the student athlete as a benefactor of those influences. Discusses the responsibility of teachers, the National Collegiate Athletic Association, the academic advisor, college admissions policies, recruiters, coaches,…

The author introduces several critical questions to help nurse administrators evaluate whether a structured clinical ladder system is a good means of improving nurse recruitment and retention and increasing job satisfaction. Discusses salary, initial level placement, implementation, and maintenance. (CT)

The author questions whether advertising and search committees--the new faculty hiring methods brought about by affirmative action--are really more than just window dressing to avoid trouble with the federal government while hiring still occurs very much as in the past. (Author/SJL)

Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

Defines publicity, advertising, and promotion. Explains the four principles of using media in educational marketing: know the goal of the promotion, the interests and biases of newspapers and radio and television stations, the programs of other local educational services, and the definition of newsworthiness for the various media. (DD)

Points out the underutilization of facilities and the lack of service to potential students caused by the usual morning/evening scheduling pattern. Describes the planning and marketing of Mesa College's Afternoon Curriculum, which offered five six-week sessions during the academic year, and evaluates the program. (DD)

Considers the major issues that arise from the use of standard marketing techniques by community colleges. Urges the evaluation of college objectives before planning and implementing a marketing program and presents a general set of model objectives. Provides questions to be answered in the evaluation of the marketing program. (DD)

Effective procedures of selection, training, and evaluation of admissions personnel are similar to those of any efficiently run business, the primary difference being that students of the institution are served. Finding employees with necessary job skills as well as sensitivity and understanding presents special difficulties for admissions…

A study of 2,500 Boston College applicants accepted for fall 1977 revealed information about the college's applicant pool and drawing power that can be of assistance in policymaking and student recruitment. It also revealed information about application overlap and competition with other institutions in the same market. (MSE)

Discusses promotional possibilities educational institutions should consider to gain popular support and media attention. Gives examples of how popular appeal can be garnered through simple, low-cost, team-generated promotional plans. Urges schools to break from their disposition toward inaction and find available publicity options. (DMM)