Applies a marketing management model to the revitalization, or remarketing, of continuing education. Assesses the potential of continuing education as a higher education market. Suggests surveying present students, developing and quantifying hypotheses, applying new technology, promoting selected benefits, approaching areas of opportunity, and…

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

Presents suggestions for improving the quality of new employees: look for applicants with solid academic and extracurricular achievement; make sure that all technical job qualifications are valid; broaden the recruitment base; target high-scholarship schools; encourage technical people to broaden their knowledge base; and upgrade inhouse…

Any systematic, centralized effort devoted to recruitment at the graduate level is relatively uncommon. The essential components of any sound marketing effort include research, strategic planning, communications, and evaluation. The future of graduate recruiting is discussed. (MLW)

This paper examines what strategies are employed by the higher education institutions in the face of shortages of faculty members in business schools and engineering and considers whether these strategies can provide some options for elementary-secondary schools facing shortages in mathematics and science teachers. (Author/LMO)

Requiring less planning time and aimed at educating all students and the public, this model emphasizes the conference's student recruiting function, de-emphasizes research papers by scheduling paper sessions for only about 20 percent of the total conference hours, and makes a featured speaker, presentations, dinner, and films the main conference…

There are significant pressures that may lead to the hiring of inbred faculty. Inbreeding is defined as: hiring an individual who has a degree and who will be teaching at the institution from which the degree was granted. The relationship of sex and institutional origin to productivity was studied. (MLW)

Discusses student reactions to college recruitment/admissions practices. Students indicated campus atmosphere, academic program and campus visits influenced the choice of a college. They want good information on which to make a decision and want to be treated as individuals. (JAC)

Describes the methods a school board used to recruit students for its vocational education programs. Methods include buying radio time and running public service announcements on radio, newspaper advertisements, direct mail, billboards, newsletters, slide/tape presentations, brochures, displays at shopping malls, and promotional items (calendars,…

Argues that the competitive admissions system forces students to constrain their natural impulse toward commitment. Describes the use of scattergrams to provide students with more accurate information about selectivity. (JAC)

This discussion of the role of librarians past, present, and future notes job responsibilities; effects of technological changes (online public catalog, electronic publishing, distributed processing, private sector); the role of catalogers; cooperative cataloging; new recruits for library schools; expectations for newly recruited professional…

Through a coordinated approach, Evergreen State achieved three goals--enrollment growth, increased student retention, and greater public awareness. Six steps to develop a marketing plan are identified: review the institution's position; establish administrative leadership, adapt educational services; and prepare, coordinate, carry out, and…

To boost the enrollment for the spring 1983 semester, Pan American University started a project to find unenrolled applicants and former students. Academic deans sent these students a letter, a questionnaire, a partially completed application for re-admission, and a re-addressed, stamped envelope. (MLW)

The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)

A number of school systems are using innovative strategies to recruit the teachers they need. (MLF)