Among all the tasks of the admissions officer in developing a successful marketing program, the hardest may be that of convincing other college administrators of the importance of admissions to the institution's survival. Discussed are long-range planning, budgeting, staff selection and training, and implementing a plan. (Author/LBH)

History has shown that the greatest enemy of any society is its own social contradictions. The social commitment to the oppressed minorities of this country may provide substantial insight into America's ability to reverse the destructive influence of systematic discrimination. (Author)

Discusses a study showing that job offers in 1975-76 to candidates with bachelor's degrees in chemistry were 11 percent higher and in chemical engineering 3 percent higher than in 1974-75. Job offers also increased for women and for candidates with graduate degrees. (MLH)

This study investigated the reasons why students in a particular curriculum choose not to attend an institution to which they were admitted. Results suggest various efforts academic departments might undertake in order to reduce the percentage of nonmatriculated students. (Author)

Increased enrollment in foreign language courses at Freemont Senior High School in Nebraska can be partly attributed to the role of foreign language club activities. A foreign language week is an example of a combined school community effort to promote foreign language programs. (SW)

Some aspects of the recruitment and training of research workers are examined. Emphasis is on the importance of appointing and facilitating faculty members who have a commitment to excellence in research and research training. (LBH)

The results of telecourse offerings in the Dallas County Community College District include increased enrollment and heightened interest in the humanities and other fields, without threatening faculty job security. Methods of recruiting adults for telecourse offerings are described. (RT)

Proposes that a resident engineer program would be an effective way to prevent a future decline in the quality of engineering graduates. (SL)

A program focusing on recruitment of new freshmen at the University of Colorado at Boulder illustrates some major planning considerations in the development, implementation, and evaluation of a marketing plan. (MSE)

Information sources useful to newcomers in academic marketing are suggested. Citations focus on market research techniques, marketing strategies, and approaches to enrollment management. (MSE)

A discussion of the devastating decline of Southern Methodist University's athletics program looks at what has happened in the past year, constructive responses to it, the university's prospects for the immediate future, and what can be learned by faculty concerned for academic integrity in todays' society. (MSE)

Advocates establishment of training programs for substitute teachers in the local school districts, along with active recruiting of substitutes. Emphasizes that substitutes' salaries must improve and that the regular teacher should provide adequate information about school policies and procedures, as well as complete class lesson plans that any…

The National Collegiate Athletic Association's proposed cost-cutting measures would affect almost all intercollegiate sports through reduction of practice and playing seasons, reduction in the number of scholarships, shortening of recruiting periods, or limits on the size of coaching staffs. However, few changes are proposed for football. (MSE)

Advice to college admissions officers is provided including recognition of individuals and responding to names, faces, interests, and personalities. Alert, personalized care and feeding will encourage the student's interest and can lead to an application and perhaps enrollment. (MLW)

The authors provide a historical perspective of activities of the past two decades that attempted to ensure that minority and disadvantaged students are recruited for and retained in allied health education programs. Focus is on (1) recruitment programs, (2) retention programs (both before and during the academic year), and (3) recommendations.…