The Associated Medical Schools of New York consortium has established a multifaceted, statewide effort aimed at increasing the pool of qualified minority applicants. The programs include academic enrichment for precollege and college students, recruitment conferences, and a program to attract minority students to residency training in New York.…

An Australian campaign to promote French second-language instruction uses the motto, "Big Bucks with a Little French." The campaign accompanies publication of the book "French in Australia: New Prospects," which seeks to reinforce and diversify the image of French and its use around the world, for business and pleasure. (MSE)

Questions whether some college recruitment tactics are ethical and if such tactics erode consumer confidence in college admission process in general. Lists National Association of College Admission Counselors (NACAC) Principles of Good Practice most frequently abused by educational institutions. Recommends colleges make greater effort to ensure…

Suggests the following strategies to facilitate successful recruitment of women and minority faculty: (1) develop team approach; (2) apply flexible criteria; (3) participate in networks; (4) advertise in nontraditional places; (5) look beyond publication lists; (6) promote cultural diversity; (7) plan to spend money; and (8) communicate an…

Provides an overview of enrollment trends and the status of minorities in the United States, in higher education, and in home economics. Proposes strategies for increasing minority representation in higher education and in the American Home Economics Association. (SK)

Graduate education at predominantly White universities is a product of White cultural values. Colleges and universities seeking to increase cultural diversity must establish new channels of recruitment and commit themselves to changes in advisory relationships, curriculum requirements, and research training to retain Black students. (SK)

Presents some of the ideas and actions the sociology department at the University of Lowell (Massachusetts) has adopted in an effort to make sociology attractive to students. Discusses the dissemination of information about the positive aspects of the discipline, the quality of teaching and guidance, and the development of a substantive…

Presents a marketing model for private junior colleges, including a research component to analyze the college, its students, and its competition; an assessment of the academic program, student services, and finances; a communications strategy for recruitment, public relations, and image enhancement; and an evaluation component. (DMM)

Discusses the declining number of Blacks entering the field of educational research and the lack of support for those Black scholars in academe resulting in racial prejudice, discrimination, and lack of mentoring. Suggests ways that Black faculty could increase their numbers and enhance professional development. (FMW)

Completed surveys from 81 of 256 institutional members of the Association for Continuing Higher Education found that most are more receptive to offering specific services to nontraditional students than they are to recruitment and incentives. Results showed that attention must be paid to recruiting specific populations and for specific fields and…

Presents collection of audiovisual programs, educational programs, publications, and research studies that won the College Placement Council's 1989 Awards of Excellence. Nine award-winning projects are described. Information is provided and an entry form is included for the 1990 competition. (NB)

A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target…

Describes Prince George's County Department of Social Services foster home recruitment and retention program. Identifies elements necessary for the success of the program. (RJC)

Data from 111 institutions with a teacher education curriculum in their industrial education department found that contact with former students/alumni and high school industrial arts/technology education teachers was the most effective form of recruiting students. (JOW)

While many institutions are actively and successfully recruiting women and minority students into the underrepresented fields of science, mathematics, and engineering, the faculty and financial resources to train adequate numbers of students must be found. Severe shortages already exist in some professions. (MSE)