The need for increased marketing activities in medicine and graduate medical education, because the profession's ability to supply graduate medical education is becoming greater than the demand, is emphasized. Application of marketing concepts to the residency program of the Department of Family Medicine at Ohio State University is reported.…

Points out that community college newspaper advisers must recruit good students while they are in high school. Suggests recruiting by visiting schools, by keeping up with the best professional newspaper techniques, and by sponsoring a journalism day. Includes several suggestions for planning such a day. (TJ)

Strategies used at Oberlin College to justify a budgetary increase for alumni programs are outlined, along with suggestions for budgetary planning. Alumni program coordination with other important programs--such as recruitment, career exploration, and attracting experts to campus--is suggested. (MSE)

Examined on-campus recruiters' use of references when evaluating students. Results suggested that recruiters used student references in the selection process, if provided. Education recruiters viewed references more highly than industry recruiters. Industry responses did not reveal significant differences among recruiter groups in their treatment…

New methods for campus recruiting include: video presentations, selective and personal mailings, and exposure of students to a company through work programs and career-related events. Applying public relations techniques and presenting a favorable employer image are also recommended. (KMF)

Responses to questionnaires sent to employers in a wide variety of industries provide the basis for this study on contractors' experiences with Section 503 of the 1973 Rehabilitation Act. The data indicate that employers confront some common problems and recognize a number of benefits from hiring handicapped individuals. (Author/WD)

Examples of deceptive recruitment are highlighted in a review of questionable practices used to attract students both from within the United States and abroad. Major issues for action are identified as sacrificing quality for numbers, the hiring of marketing consultants, professional training of admissions directors, and federal regulation.…

The key to successful adult vocational education is an appropriate system of recruitment and delivery in an adult environment. Other considerations include program environment (both within the learning situation and within the parent institution) and professional development of adult education staff. (CT)

The role of institutional research is examined as well as the essential qualities and tasks of the research personnel. The need to draw into the field able and analytical persons of integrity with strong backgrounds and experiences in various disciplines is cited. (Author/SF)

Studies the possibility of using the California Psychological Inventory (CPI) in reliably differentiating levels of competence in resident assistants (RAs). Pinpoints personality traits favorably rated by RA selectors and indicates a small subset of the CPI which could be used for screening RA applicants. (Author/BEF)

Discusses the implications of the Weber decision which focus on the Supreme Court's interpretation of racial imbalance and the emphasis of the decision on the private sector. (RLV)

The demand for chemists in 1980 and the recruitment plans for college campuses are discussed. The employment trends in chemistry and chemical engineering are presented in a data table. (SA)

Describes a high school recruitment program in which Texas Tech University Collegiate FFA (Future Farmers of America) students, with administrative support from the College of Agricultural Sciences, organized themselves into recruitment teams to visit high schools and inform students of college programs in agricultural education. (JT)

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

A study compared enrollment patterns at 140 colleges and universities five years before and five years after they changed their names, predicting that the strategy of changing the institution's name would positively influence enrollment. Results indicate that on average, the strategic name change did not affect enrollment, and only 7% of…