Local textile firms have worked with the Chester County Career Center in South Carolina to attract students to textile training, modernize equipment, and develop effective, industry-based training. (SK)

To assess current and projected uses of videotapes in college placement/planning, college (N=456) and employer (N=454) members of the College Placement Council were surveyed. College members viewed audiovisual instruction as playing a major role in their profession, while employers viewed media as a complementary tool to supplement recruiting…

Reports results of a five-state survey of 331 small school superintendents from Arkansas, Colorado, New Mexico, Oklahoma, and Texas which studied techniques and plans of action for teacher recruitment and teacher maintenance. (AH)

Competent data processing employees can be attracted to higher education, despite a nationwide shortage of computer programers and analysts. Suggestions are given for each phase (contact, interview, and closing) of the recruitment process. Vigor, enthusiasm, and follow-through are key elements. (MSE)

Surveyed southern colleges (N=53) for their admission procedures regarding Black students. Found 91 percent had the same admission criteria for Black and White students, while 65 percent made a special effort to recruit Black students. Suggests institutions that make a special effort to increase Black students have more success. (Author/JAC)

Offers ideas on ways in which private schools can recruit able trustees and recommends a seven-step process for nominating trustees, including examining the present board and school goals and needs; soliciting suggestions; ranking, screening, and meeting candidates; and selecting and approaching the final slate of nominees. (RW)

Describes a model for school psychologists' private practice appropriate to their unique training and consistent with the professional functions outlined by the American Psychological Association (APA). Examines six functions within the parameter of private practice. Notes potential ethical conflicts. (Author/RC)

Explores the intended outcomes of marketing (e.g., attracting new students who differ from the traditional ones and who require different programs and services) and discusses the resultant problems for student development programs. Presents strategies for preventing these problems, founded on careful, knowledge-based planning of marketing and…

Looking ahead to a period of declining enrollment, great attention must be given to the whole question of appropriateness of curriculum and volume of graduates. An institution should seek to be responsive in a curricular sense to the demands of the society. (Author)

Western College Placement Association developed a Professional Exchange Program (PEP) which provides professional growth for members. Placement personnel visit recruiters' offices and recruiters visit colleges to observe organizations. College participants learn about work environments of employers. Employers gain insights beyond career planning…

A model of the influences affecting prospective students' college choice is presented. Recent research relevant to the influence of printed materials on students' college choice is reviewed. Given the tightening of institutional budgets, college admissions officers expect to rely increasingly on the mailing of printed materials to recruit…

The Mills College Alumnae Admissions Representative program is described. Three priorities for developing a program are identified: setting goals, deciding on management, and establishing the scope of program. The selection of volunteers and their training are discussed. Recognition of volunteer effort is seen as especially important. (MLW)

Discusses feedback by employers on the selection criteria used in the decision to interview students, and factors leading to further consideration for employment. Results indicated that poorly formulated career goals contributed to denying an interview. Confidence, assertiveness, communication skills, motivation and enthusiasm were qualities…

Many institutions are trying to increase their enrollment of adult continuing education students. Direct mail recruiting techniques are described, including: (1) frame the message for the audience, (2) state benefits of purchase, (3) stimulate action, and (4) assess responses and measure effectiveness. (MLW)

Discusses the competition between four-year institutions and community colleges for a dwindling number of students, and describes a Total Marketing Concept (TMC) with which community colleges can maintain their share of the educational market. Relates the experiences of four colleges using this concept. (JP)