The author discusses trends in nursing student recruitment and retention as indicated by the National League for Nursing's recent surveys of nursing education programs. Topics include (1) admissions standards, (2) remedial courses, (3) attrition, and (4) recruiting techniques. (CH)

Views marketing techniques as agents of change providing valuable assistance to community college decision makers. Discusses the importance of a balance among the four P's of marketing (i.e., promotion, price, place, and product); and seven procedural steps in developing a sound marketing strategy. (DMM)

The application of marketing principles to nursing education and the need for research into the applicant market are discussed for nursing education programs, effective recruiting techniques, prediction of student success in nursing education, program quality, and the current and future nursing market. (Author/MSE)

Many institutions of higher education are adopting video as a recruitment tool. Different methods of distributing videos include: mailing, networks, recruitment trips, and on campus use. Suggestions for producing a video are provided. (MLW)

If a superintendent resigns, school boards should consider hiring a retired outside superintendent during the interim period. Advantages include relief from the pressure to replace the outgoing superintendent, proven expertise, "free" outside consultation, a smoother transition, and avoidance of conflict. An on-staff interim chief can be…

While many businesses no longer recruit liberal arts graduates as aggressively as they once did, those graduates who really want a job in business generally get one eventually, and become assets in management through their flexibility and developed cognitive skills. (MSE)

Suggests ways community college journalism instructors can recruit and retain students in journalism classes (e.g., host a high school press day, fund a journalism scholarship, sponsor events for high school journalism teachers and advisers, serve as counselor for journalism majors, have a yearly journalism convocation, and involve campus…

Provides eight screening practices to consider when hiring new teachers. Includes suggestions on how to conduct interviews. (MD)

Empire State College, a branch of the State University of New York, is a public institution designed for adults with 5,500 students at 40 locations. ESC's most successful student recruitment method is word of mouth. Suggestions on how to attract students are provided. (MLW)

An approach to institutional resource management is proposed that takes into account the student body resource as a contributor to the institution's functioning and well-being. Eight steps in managing it are outlined, covering institutional objectives, diversity, direction, recruitment and marketing, and student flow. (MSE)

Presents a feasibility study on the use of the telephone for screening interviews. Participants were 50 students interviewed on campus and 14 students interviewed by telephone. There were no significant differences in the two groups' evaluations of their interviews. The importance of verbal communication skills was emphasized. (JAC)

Describes how writing faculty at an eastern state college recruit, train, and offer professional support to volunteer basic writing instructors. (HTH)

Affirmative action programs for filling faculty and administrative positions in colleges or universities should: (1) comply with existing law; (2) correct the underrepresentation of women and minorities; (3) enhance the institution's ability to carry out its educational mission; and (4) protect the status and reputation of the women and minorities…

Recruitment efforts to achieve desegregation are detailed, based on the successes of scores of Massachusetts public schools. Distinction is made between the steps which the school system should take and those which should be planned and initiated at the school level with system support. (RDN)

A medical school's recruitment drive to increase applications from minorities, women, and nonscience majors was unsuccessful. The recruitment program is evaluated and the importance of systematically evaluating such efforts and the inherent difficulties of changing an applicant pool are demonstrated. (Author/MLW)