Lists ten suggestions for recruiting staff members for student publications. (GW)

Social and legal changes at home and abroad have affected the selection of management personnel, says a British management consultant. He discusses these changes, the cost of recruitment, improvements taking place in selection and recruitment methods, and factors influencing future selections. (MF)

This article deals with observations regarding current admissions practices and procedures and provides specific suggestions for improving the admissions function in colleges and universities. (Author)

In the face of declining, full-time enrollments, colleges and universities are investigating markets other than those previously cultivated. The international student market presents a viable resource which, with integrated marketing methods, can offset the declining domestic student population. (Author)

Perceptions of Yale and sixteen of its major competitors were obtained from high school students offered admission to Yale and from undergraduate students attending Yale. Ratings of similarity between colleges were obtained in one study, and the semantic differential technique was used in a second study to corroborate the findings. (SW)

Advocates a marketing orientation to community college management as demonstrated by the successful implementation of four-state (service, promotion, delivery, and evaluation) marketing plan at Prince George's Community College in Washington D.C. (TP)

Too many college presidents do not realize that interpreting and promoting the college program are as important as rethinking its content or structure, suggests one president. The academic program is part of the appeal of any college and should be explained to potential students. (LBH)

In order for the college admissions officer to plan an admissions recruitment program that is effective in terms of serving both the institution and the student, it is important that the plight of the high school senior during this year of passage be understood. The decision-making process is described and an admissions plan is advocated. (LBH)

A current marketing plan from Temple University illustrates many marketing techniques, including those dealing with enrollment objectives, market objectives, demographic characteristics of Temple students, market share analysis, and the marketing plan. Specific guidelines are provided. (LBH)

Summarizes presentations (at the annual vocational convention) concerning vocational education in relation to the handicapped and ethnic minorities. Raises questions on the current rulings regarding "excess costs" of educating the handicapped. Strategies for recruiting blacks are also outlined by a special interest group. (SH)

Phoenix College, Arizona, makes use of minority and special interest media to communicate with non-traditional students. Techniques are described for reaching minorities, senior citizens, elementary and secondary school students, parents with problems, nursing home workers, the handicapped, the economically deprived, and the general public. (RT)

Describes the evolution of a state-wide "TV College" system in Connecticut, including centralized administrative development, course selection and evaluation, scheduling, promotion and advertising, fee structures, and budgeting processes. (RT)

Opportunities exist to influence participation rates in favor of selling. The first step is to communicate the facts about modern sales careers-the challenges, satisfactions, and rewards-to the universities, colleges, and schools responsible for developing marketing people as well as to the general public. (Author)

The author discusses the three major areas in which a proprietary school must function properly in order to be successful: (1) Recruiting, with appropriate entrance tests before student admission; (2) educational program, with courses to train students in skills needed by business; and (3) job placement, the school's best form of advertising. (MF)

Describes a replication study in which the following factors were found to be significant in recruiting and retaining faculty: opportunity to utilize own knowledge in area of choice, nature of teaching load and assignment, available clinical facilities for student experiences, curriculum of program to which appointment was sought and opportunities…