If the college were a corporation the problem of the 1970's might be solved, first by doing a market research, then calling a sales meeting to assign goals which might include the recruitment of "x" number of foreign students. But the college is not a corporation. Foreign students may bring more problems than they solve. (Author)

Change is continuous and an organization's ability to meet it will determine future prosperity and survival. Reflecting upon social and economic factors, tomorrow's organizational, recruitment, and training needs are discussed. (Author/MW)

To avoid declining enrollments, Peralta identified 50,000 former students and launched a massive campaign to contact and re-recruit them. This, combined with the mailing of a brochure to all 190,000 local households, posters mounted on the backs of 50 local buses, and other advertising methods led to a second semester enrollment increase of over…

It is pointed out in this Digest that there is an imbalance between the number of Black, Hispanic, Asian and Native American teachers and the percentage of children of similar ethnic backgrounds in the schools. The growing minority student enrollment in public schools has increased the demand for proportional minority teacher representation.…

Testimony was presented at this hearing about the work of the National Board for Professional Teaching Standards and current legislative proposals to provide federal assistance for its efforts. Suggestions, comments, and concerns were offered by representatives of the education profession, members of Congress, educational associations, and the…

The relatively new phenomenon of using search committees is described as the result of state and federal legislation, a more participatory approach to college administration, and an enlarged pool of qualified candidates. Committee functions include recruiting and screening candidates, checking references, handling interviews, and making…

Information on various forms of teacher incentive plans and the relationships between specific types of plans and local conditions, such as school district size, student-teacher ratio, and teacher salaries, is provided in this report. A secondary focus is the development of a conceptual framework for creating local incentive programs. A survey of…

A survey was conducted of the 48 institutional members and 8 district offices of the League for Innovation in the Community College to assess the structures and scope of their marketing activities. Responses obtained from 75% of the colleges and 100% of the districts revealed the following: (1) the majority of the colleges were interested in…

A study was conducted to develop an understanding of retraining from the perspective of those who have experienced it--to know more about how and why they decided to undertake the process of acquiring new or additional work skills, how they learned about the alternatives available to them, and what feelings accompanied this experience. Research…

The purpose of this handbook is to show how communities can initiate a successful recruitment campaign for family day care providers. In 11 chapters, discussion focuses on (1) the need for recruitment; (2) the recruitment process; (3) determining day care need; (4) conducting provider surveys; (5) incentive programs; (6) training classes; (7)…

A case study methodology was used to investigate the career aspirations and expectations of a range of college seniors in six diverse institutions of higher education. The research question asked was: "What impact would current policy reforms such as career ladders and merit pay have on the career choices of college students who were presently not…

Ways that presidential search committees of colleges can avoid common errors are discussed. The following suggestions are offered: (1) begin with institutional self-assessment; (2) carefully select search committee members; (3) avoid the appearance of wired jobs; (4) provide enough published information to candidates; (5) provide strong logistical…

As the competition among providers in the continuing education market intensifies, universities starting new seminars will need to alter their marketing and recruitment procedures drastically. Telemarketing and a two-step marketing approach will undoubtedly become more widespread in the future. Individuals responsible for marketing continuing…

Data from a survey on patterns in the hiring of new staff, both noninstructional and faculty, in Massachusetts public higher education institutions are presented and analyzed. The survey found that more women and minorities are being hired as full-time employees. More women than men were hired during 1987 and a higher percentage of women were…

This manual describes and evaluates the implementation of Project BEST-PAL (Basic Education Skills Through-Parent Affective Learning), Brevard Community College's special demonstration training project intended to return adults who have dropped out of the educational system back into the learning environment by bringing them to parenting classes…