Evaluated recruitment/retention program by surveying 794 adult students who participated in program from 1983 through 1989. Findings revealed that many participants obtained degrees in business or education, and most of them had declared these interests at their initial seminar. An extreme diversity in groups of older students was revealed.…

Interviews with nine nursing master's program students classified as minorities elicited the following: (1) importance of personal determination and self-confidence; (2) influence of the undergraduate nursing program on the graduate school decision; and (3) family and friends as facilitators and barriers. Strategies for recruitment and retention…

BellSouth Foundation has supported various alternative teacher certification programs. Teacher development also requires that the school be at the center of talent identification, teacher preparation, recruitment, induction, and continuing education. (SK)

The president of Teach for America, a privately funded teacher corps, believes that school districts, states, universities, and nonprofit organizations must assume new roles, implement substantial policy changes, restructure, and reallocate resources to improve teacher recruitment, selection, training, and assessment. (SK)

According to responses from 509 of 2,000 accounting employers, educational background is the most important new worker quality, training potential a close second. Industry respondents ranked background and work experience highest; public employers placed the highest premium on training potential. (SK)

Account manager weighs pros and cons of marketing for the college admission process in relation to the admission philosophy and the marketing techniques the college or university employs. Offers three recommendations that universities engaged in marketing activities might take to address potential negative impacts of such activities on long-term…

Seventy-four percent of 145 deans of collegiate business schools surveyed have internship programs. They identified many advantages and benefits as well as problems such as extra time for program completion. Interns benefited companies by completing special projects, and internships served as recruiting tools and forged stronger relationships with…

The language and history of nursing have labeled it women's work, influencing legal decisions and raising a significant recruitment/retention barrier for men: the job title and image. Proactive recruitment from target groups, role models, and use of appropriate media are strategies to redress the sex imbalance in nursing. (SK)

Presents some of the findings of a recent study that addressed the issue of finding and keeping chief school business officials. Questionnaires sent to 1,057 members of the Association of School Business Officials International elicited responses from 552 persons (52.2%). Discusses salary and benefits packages and incentives to stay. Three figures…

When seeking greater minority representation on faculties of education, schools need to reflect on the connection between minority hiring and intellectual diversity, seeking to create a diverse marketplace of ideas. They should also focus on improving high school students' performance to address the lack of minorities entering higher education.…

Responses from 112 human resource managers in Chicago indicated that 42% offer diversity programs because it is an ethical approach to management; they offer only a few of the programs available and identified in the literature. Organizations whose major purpose is recruiting and developing a diverse work force offered more programs and a wider…

Offers advice to recruiters working on college campuses on how they can create a positive image with students and career services personnel. States that a good recruiting organization knows its customers, creates programs with the customer in mind, chooses its recruiting team well, and fosters strong relationships with campus partners. (MKA)

Presents strategies for increasing the enrollment in child care programs in a competitive market. Discusses ways to investigate the market, including examining the competition, parents' expectations, and the industry; and ways to differentiate a center from its competitors. (KB)

Discusses the influence of residence halls in supporting a college's admissions and recruiting process for attracting highly qualified students. It explores the trends in student housing needs and how a school can meet those needs, and examines possible funding solutions for dormitory renovations. Recommendations for developing housing strategies…

If universities are serious about expanding access to adult students, they must overcome antipathy to marketing. Many potential adult learners do not realize what higher education has to offer or they are deterred by past experiences of schooling. (SK)